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Autodesk's Hidden Dailies Powerhouse
How a 25-person team built the secret weapon for Hollywood's biggest studios
While most startups chase AI hype, a lean 25-person team quietly powers the dailies workflow for Hollywood's biggest studios. Moxion—now Autodesk Flow Capture—proves that boring B2B tools can be worth $3.5M in revenue with zero funding.
"The most valuable tools aren't the ones with the loudest marketing—they're the ones that become invisible infrastructure."
The Studio-Grade Moat
Moxion's 25-person team serves the world's leading professional filmmakers. That's not a typo—25 people. Their secret? They don't try to be everything. They're a dailies platform, period. The 64% direct traffic proves studios don't find them via Google; they're already in the workflow. When you're embedded in Hollywood's pipeline, SEO doesn't matter.
The Acquisition Play
Autodesk didn't buy Moxion for traffic—they bought a workflow. The 24% organic search traffic is misleading; the real value is the 64% direct visits from production managers who type 'moxion' or 'flowcapture' into their browser. That's sticky enterprise behavior. The rebrand to 'Flow Capture' wasn't about innovation—it was about slotting an existing tool into Autodesk's ecosystem.
The tech stack tells the story: jQuery, Bootstrap, Wistia, HubSpot. This isn't a cutting-edge startup—it's a reliable workhorse. They're not building the next React framework; they're building a tool that works when you're on set in New Zealand and need to review yesterday's footage. The 29K monthly visits are from professionals, not curious browsers.
- 25-person team serving global film productions
- $3.5M revenue with zero disclosed funding
- 64% direct traffic = embedded workflow tool
- Acquired by Autodesk for ecosystem integration
- Studio-secure infrastructure for major films
The Boring Billion-Dollar Playbook
Build a tool that becomes invisible infrastructure, get acquired by a platform, and never worry about SEO again.
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Flow Capture
Flow Capture's powerful, studio-secure, feature-rich dailies platform is used by the world’s leading professional filmmakers.
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About moxion.io
Flow Capture's powerful, studio-secure, feature-rich dailies platform is used by the world’s leading professional filmmakers.
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moxion.io uses 12 technologies across their website including Wistia, HSTS, Cloudflare, and more.
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moxion.io receives approximately 29.2K monthly visitors and ranks #778,627 globally. The website has a bounce rate of 34% with visitors viewing an average of 4.4 pages per visit. Users spend an average of 2:29 on the site.
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