In an economy where creators are treated like independent contractors but paid like manual laborers, Mozaic is building the automated infrastructure to fix the backend of the creator economy. They aren't chasing eyeballs; they are chasing the flow of money.

"Mozaic isn't building a product for creators; they are building the financial plumbing for the entire creative industry."

The traffic data reveals a fascinating behavioral insight. Direct traffic accounts for 45% of visits, significantly higher than the organic search share (32%). This indicates strong brand recall; users aren't stumbling upon Mozaic via SEO—they are typing 'mozaic.io' directly into their browsers. This is the behavior of a utility tool that sits on the bookmarks bar of a studio manager or a creator's accountant.

• AI-Powered Splitting: Automates complex revenue distribution logic that usually requires manual spreadsheets.
• Fintech Compliance: With Rachel Trujillo as VP of Risk & Compliance, the platform handles the heavy regulatory lifting required for payments.
• Niche Dominance: Capturing specific search intent like 'YouTube revenue-split' suggests they are solving granular problems for specific platforms.