mparticle.com
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mParticle: The Data Nerve Center for Modern Brands
How a $36.9M data platform orchestrates customer experiences across every channel
In an era where customer data is fragmented across dozens of platforms, mParticle has positioned itself as the central nervous system for multi-channel consumer brands. They're not just collecting data; they're orchestrating intelligent experiences in real-time moments that matter.
"mParticle isn't just a CDP—it's the infrastructure that turns raw data into adaptive customer experiences across every screen."
The Multi-Channel Challenge
With 237 employees generating $36.9M in revenue, mParticle serves consumer brands struggling with data silos. Their platform addresses a fundamental pain point: when a customer interacts on mobile, web, and in-store, these touchpoints rarely talk to each other. mParticle becomes the translator, ensuring that a cart abandonment on mobile informs the email campaign on desktop.
Traffic & Growth Dynamics
Despite being a B2B platform, mParticle's traffic reveals interesting patterns. With 75,854 monthly visits and 44% coming from organic search, they've built strong SEO around their brand. However, the keyword data shows a curious pattern: 'uuid' (87,570 monthly searches) ranks as their top keyword—likely due to technical documentation rather than product searches. This suggests their content strategy is working for developers but may need refinement for business decision-makers.
The company's funding history ($306M total) and recent acquisition by Rokt in 2024 represents a strategic consolidation in the customer data platform space. Rather than competing directly with giants like Segment or Adobe, mParticle has carved out a niche focused specifically on multi-channel consumer brands—retailers and direct-to-consumer companies that need to orchestrate experiences across mobile apps, web, and physical locations.
- Strong technical foundation with 15+ technologies integrated, including their own platform
- High employee efficiency: ~$156K revenue per employee
- Acquired by Rokt, signaling consolidation in the CDP space
- Developer-focused content strategy driving 44% organic traffic
The Verdict: Infrastructure Over Marketing
mParticle wins by solving the hard engineering problems of customer data integration, not by promising easy marketing wins. For consumer brands with complex tech stacks, this depth is exactly what's needed.
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mParticle by Rokt is the choice for multi-channel consumer brands who want to deliver intelligent and adaptive customer experiences in the moments that matter, across any screen or device.
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About mparticle.com
mParticle by Rokt is the choice for multi-channel consumer brands who want to deliver intelligent and adaptive customer experiences in the moments that matter, across any screen or device.
Company Overview
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Technology Stack
mparticle.com uses 15 technologies across their website including Font Awesome, HSTS, Prismic, and more.
Fonts
Font Awesome
Security
HSTS
CMS
Prismic
Cloud & Hosting
Vercel
Privacy & Consent
OneTrust
E-commerce & Payments
Klarna
Traffic & Audience
mparticle.com receives approximately 75.9K monthly visitors and ranks #447,660 globally. The website has a bounce rate of 37% with visitors viewing an average of 2.4 pages per visit. Users spend an average of 1:13 on the site.
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