mpeda.gov.in
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India's Seafood Export Engine
How a government authority built a digital hub for a $51M industry
While Silicon Valley chases AI unicorns, India's Marine Products Export Development Authority (MPEDA) runs a quiet, $51.2M digital operation that moves 22,000 tons of seafood monthly. This isn't just a government site—it's the central nervous system of a global export empire.
"This isn't a website—it's a regulatory bottleneck that controls India's seafood destiny."
The Hidden Traffic Engine
MPEDA's 53% organic traffic reveals something counterintuitive: a government agency ranking for 'fish export from india' and 'RCMC' (Registration Cum Membership Certificate). With 670 monthly searches for just 'mpeda,' they've accidentally built a brand that rivals commercial exporters. The real story? They own the search intent for every Indian seafood exporter's nightmare: compliance.
The Silent Monopoly
With 366 employees and $51M revenue, MPEDA operates at $139K revenue per employee—efficient for a government body. But here's the kicker: they're not competing for customers. Every seafood exporter needs their RCMC certificate. That's not a market—it's a captive audience. Their 69.2% 'undefined' traffic share? Likely Indian exporters who have no choice but to visit.
The tech stack tells a story of pragmatic modernization. They've moved beyond legacy government systems to Vite, Tailwind CSS, and Bootstrap. But the real power isn't in the frontend—it's in the backend control. When you're the mandatory gateway for seafood exports, you don't need fancy features. You just need to be the only door.
- Commands 670 monthly searches for 'mpeda'—a government acronym with commercial brand value
- Owns the 'RCMC' keyword (2,270 monthly searches)—the critical export license
- Captures 22,111 monthly visits with minimal marketing spend
- Controls India's seafood export destiny through regulatory moats
The Ultimate Business Model
When you're the government, you don't need to compete—you just need to exist. MPEDA proves that in the right industry, regulatory control beats product innovation every time.
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Meta Tags
MPEDA – MARINE PRODUCTS EXPORTS DEVELOPMENT AUTHORITY
The Marine Products Export Development Authority (MPEDA), Government of India
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About mpeda.gov.in
The Marine Products Export Development Authority (MPEDA), Government of India
Company Overview
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Technology Stack
mpeda.gov.in uses 16 technologies across their website including Google Maps, YouTube Embed, Font Awesome, Google Fonts, and more.
Maps
Google Maps
Video
YouTube Embed
Fonts
Font Awesome, Google Fonts
Security
HSTS
Programming Languages
PHP
CMS
WordPress
Traffic & Audience
mpeda.gov.in receives approximately 22.1K monthly visitors and ranks #1,166,993 globally. The website has a bounce rate of 47% with visitors viewing an average of 2.2 pages per visit. Users spend an average of 1:17 on the site.
The majority of mpeda.gov.in's traffic comes from undefined, undefined, .
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This page provides publicly available information about mpeda.gov.in. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit mpeda.gov.in directly at https://mpeda.gov.in.