mrcagney.com
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MRCagney: The $56M Design Firm You've Never Heard Of
A deep dive into the quiet giant of transport design and its invisible digital footprint
In the world of high-revenue design firms, MRCagney operates with the stealth of a startup and the scale of a corporate giant. With 210 employees and $56.1M in revenue, this transport design powerhouse has built a digital presence so minimal it feels intentional—yet their keyword strategy reveals a fascinating local dominance.
"A design firm generating $56M annually with a website that gets fewer monthly visitors than a mid-sized coffee shop. This isn't a bug—it's a business model."
The Local SEO Paradox
MRCagney's traffic data reveals a striking pattern: 100% of visitors come from undefined regions, yet their top keywords are hyper-local New Zealand terms. 'Te Aro' (1,110 monthly searches) and 'Te Huia' (450 searches) dominate their organic strategy. This isn't a global design firm—it's a New Zealand transport planning powerhouse that happens to have a website. Their digital presence serves as a digital business card, not a lead generation engine.
The Revenue-to-Traffic Mismatch
Most $56M companies obsess over traffic metrics. MRCagney ignores them completely. With only 1,717 monthly visits, they're converting 0.03% of their revenue into digital footprint. Yet their employee count of 210 suggests a high-value, project-based business model. This is the classic B2B government contract playbook: relationships over reach, proposals over pageviews. Their real SEO happens in meeting rooms, not search engines.
The tech stack tells a story of pragmatic efficiency. jQuery, Tailwind CSS, Bootstrap, and Google Analytics form a no-frills foundation. No fancy frameworks, no heavy CMS—just functional tools that work. DaisyUI suggests they're using modern component libraries, but the overall stack screams 'we're engineers, not influencers.' This isn't a website built for virality; it's built for utility.
- Transport engineering specialists with deep government ties
- Revenue model based on multi-year infrastructure contracts
- Team of 210 across technical directorship, planning, and finance
- Digital strategy: minimal presence, maximum impact
- Keyword focus: hyper-local NZ transport terms
The Unseen Giant
MRCagney proves that in B2B infrastructure, the best digital strategy might be having no strategy at all. Their revenue speaks louder than their website ever could.
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About mrcagney.com
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Company Overview
Technology Stack
mrcagney.com uses 8 technologies across their website including Google Fonts, HSTS, jsDelivr, and more.
Fonts
Google Fonts
Security
HSTS
CDN
jsDelivr
Analytics & Marketing
Google Analytics
UI Libraries
DaisyUI
CSS Frameworks
Bootstrap, Tailwind CSS
Traffic & Audience
mrcagney.com receives approximately 1.7K monthly visitors and ranks #10,780,583 globally. The website has a bounce rate of 34% with visitors viewing an average of 1.1 pages per visit. Users spend an average of 0:00 on the site.
The majority of mrcagney.com's traffic comes from .
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