9:41
msg91.com
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msg91.com

18 technologies
VerifiedGrowingVisit284.4K/mo$16M5518 Tech
Deep Dive

MSG91: India's B2B Communication Powerhouse

A $16M revenue SMS API leader navigating a crowded CPaaS market

While global giants like Twilio and Vonage dominate the headlines, MSG91 has quietly built a formidable $16.1M revenue business from India, processing millions of messages daily for businesses that prioritize reliability and local compliance over global hype.

$16.1M
annual revenue
284K
monthly visitors
55
employees
53%
direct traffic

"MSG91 isn't trying to be the next Twilio—it's already the preferred choice for Indian businesses that need DLT compliance and zero downtime."

The Traffic Paradox

With 284,420 monthly visits and a #137,065 global rank, MSG91's traffic profile reveals a classic B2B pattern: 53% direct traffic indicates a loyal, returning user base, while 42% organic search shows strong SEO for transactional queries like 'msg91 login' and 'msg91 pricing'. The 83.1% undefined traffic share likely represents concentrated Indian market penetration where local analytics tools struggle with granularity.

The Compliance Moat

Unlike global CPaaS providers scrambling to adapt to India's DLT (Distributed Ledger Technology) regulations, MSG91 has this baked into their core. The keyword 'dlt registration' generates 5,720 monthly searches—this isn't just a feature; it's a competitive barrier that international players can't easily replicate without deep local partnerships and regulatory expertise.

The company's tech stack (Tailwind CSS, Bootstrap, Google Analytics, multiple tracking pixels) suggests a modern, data-driven marketing approach, but the real differentiator is their focused product-market fit. They're not building an omnichannel empire—they're mastering SMS, voice, and email APIs for a market that values practicality over feature bloat.

  • Revenue efficiency: $16.1M with only 55 employees suggests ~$293K revenue per employee—highly efficient for a CPaaS provider
  • Search dominance: Owns 28,160+ monthly searches for their brand and variations, creating a powerful inbound funnel
  • Trust signals: 3.7/5 on Trustpilot with only 8 reviews indicates either early-stage reputation building or a B2B model where reviews aren't the primary conversion driver
No global brand recognition outside India
Deep DLT compliance built-in for Indian market
Limited public funding data suggests bootstrapped or early-stage VC backing
High direct traffic indicates strong customer retention
Smaller review footprint compared to global competitors
Efficient revenue-to-employee ratio shows lean operations

The Silent Giant of Indian CPaaS

MSG91 proves that dominating a regional market with regulatory expertise and operational efficiency can create a $16M+ business without chasing global headlines. For investors and founders, this is a blueprint for building a defensible B2B moat in regulated markets.

What tech stack does Msg91 use?

38 detected
Security1
Cloud & Hosting1
Scheduling1
UI Libraries1
Frontend Frameworks1
Tracking & Analytics20
F
Facebook Pixel
G
Google Analytics
G
Google Tag Manager
F
Facebook Pixel
L
LinkedIn Insight Tag
M
Microsoft Clarity
T
Twitter Pixel
C
Cloudflare Insights
G
Google Tag Manager
L
LinkedIn Insight Tag
T
Twitter Ads
T
Tracking Service
F
Facebook Pixel
M
Microsoft Clarity
T
Twitter/X
L
LinkedIn
G
Google DoubleClick
G
Google Analytics
F
Facebook
B
Bing

How much traffic does Msg91 get?

Traffic & Engagement

470.1K
Monthly Visits
-20.8%
6.0
Pages/Visit
10:55
Avg. Duration
53%
Bounce Rate
Monthly Traffic Trend-16%
560.0K
Oct 2025
Oct
593.9K
Nov 2025
Nov
470.1K
Dec 2025
Dec

Rankings

#91,451
Global Rank
#9,972
India Rank
Computer Software and Development
Category

Backlinks & Authority

43.6K
Backlinks
3.6K
Ref. Domains
35
Authority Score
Low
Penalty Risk
Backlinks Trend-7%
46.8K
Jul 2025
Jul
47.2K
Aug 2025
Aug
46.9K
Sep 2025
Sep
47.3K
Oct 2025
Oct
45.4K
Nov 2025
Nov
43.6K
Dec 2025
Dec

Search Traffic

Organic
19.7K
Paid
16

Top Organic Keywords

#1msg91 login
2,900 vol12.6%
#1msg91 pricing
480 vol2.1%
#2msg91
12,100 vol1.7%
#4dlt registration
5,400 vol1.5%

Where is Msg91's audience located?

🇮🇳India85.4%
🇺🇸United States5.4%
🇹🇭Thailand1.5%
🇳🇬Nigeria1.3%
🇵🇰Pakistan1.1%

Who competes with Msg91?

Device Distribution

Desktop32.2%
Mobile67.8%

What keywords does Msg91 rank for?

5 keywords
1msg9126.3K vol$0.51
2msg 911.9K vol$0.49
3msg91 login1.2K vol$0.28
4msg91 pricing750 vol$0.69
5dlt registration5.7K vol$0.19

How is Msg91's SEO?

Open Graph Image

OG Image preview
og:image

/assets/brand/favicon.svg

Meta Tags

title74 chars

Best Cloud Communication Platform for Businesses in United Kingdom | MSG91

description148 chars

MSG91 offers seamless communication solutions with SMS APIs, email APIs, voice call APIs, and more to help businesses improve efficiency and growth.

languageEN

H1 Tags

h1Cloud Communication Platform

Who works at Msg91?

Loading leads...

What do customers think of Msg91?

MSG91

MSG91

3.7
8 reviews
✓ Claimed

Categories

Telecommunications Service Provider#undefinedCloud Computing Service#undefinedEmail Service Provider#undefined

Activity & Engagement

Reply Rate
0%
Avg. Reply Time
0.0 days
Claimed Date
5/22/2020

Contact Information

Address:
C.S. Naidu Arcade, Near Greater Kailash Hospital, 10/2 Old Palasia
Indore, IN

Reviews (8)

Filter by rating:
mahmoud
12/8/2025
🇬🇧 United Kingdom74 reviewsOrganicUnverified
Experience date: 12/8/2025
MSG91 can be a decent choice if you…

MSG91 can be a decent choice if you need a flexible, feature-rich messaging gateway - especially for OTPs, notifications, and small-to-medium-scale SMS needs. But it's not "perfect": delivery reliability and consistency might vary, and for critical use (e.g. large campaigns, time-sensitive messages), you should test carefully and weigh alternatives.

ArashiVerified
12/8/2025
🇬🇧 United Kingdom40 reviewsOrganicUnverified
Experience date: 11/27/2025
Strong Communication

One thing I especially like is how reliable their message delivery tends to be. For the most part, messages go out quickly, and OTP or alert-type messages arrive almost instantly.

Praise
12/8/2025
🇬🇧 United Kingdom75 reviewsOrganicUnverified
Experience date: 12/8/2025
The service is really nice

The service is really nice, I was able to perform tasks with ease and no problem with network, highly recommend

Abhishek DeshpandeVerified
12/27/2021
🇮🇳 India11 reviewsOrganicUnverified
Easy to implement API

Easy to implement API, Supportive Account manager

codecrux
3/4/2020
🇮🇳 India1 reviewsFileUploadInvitation
Best service for startups on SMS world

Best service for startups on SMS world

Frequently Asked Questions about Msg91

What is Msg91's Revenue?
Msg91 generates approximately $16M in annual revenue. With 55 employees, that's $292,500 per employee.
What does Msg91 do?
MSG91 offers seamless communication solutions with SMS APIs, email APIs, voice call APIs, and more to help businesses improve efficiency and growth.
How fast is Msg91 growing?
Msg91 has declined by 20.8% in the last 6 months according to traffic data.
How do people interact with Msg91?
When visiting Msg91, visitors view an average of 6.0 pages per visit, and spend around 10:55 on the site, and the bounce rate is 52.6%.
How do people find Msg91?
450.3K people (96%) visit Msg91 directly. 19.7K (4%) find them through organic search. 16 (0%) come through paid advertising.
Who uses Msg91?
Msg91's top market is India with 401.4K visitors (85.4%). United States is 2nd with 25.3K (5.4%). Thailand is 3rd with 7.2K (1.5%).
What technologies does Msg91 use?
Msg91 uses 18 technologies across their website including Security, Cloud & Hosting, Advertising. Key technologies include HSTS, Cloudflare, DoubleClick Floodlight, Twitter Pixel.
Who are Msg91's competitors?
Msg91's main competitors include Twilio, Bandwidth, MessageBird, VoIP Innovations, Spring Edge. These companies operate in similar markets and compete for the same customer base.
What do customers think of Msg91?
Msg91 has a Trustpilot score of 3.7 out of 5 (3 stars) based on 8 customer reviews.

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About msg91.com

MSG91 offers seamless communication solutions with SMS APIs, email APIs, voice call APIs, and more to help businesses improve efficiency and growth.

Company Overview

msg91.com
Website
computers_electronics_and_technology
Industry
#137,065
Global Rank
284.4K
Monthly Visitors
18
Technologies

Contact msg91.com

Technology Stack

msg91.com uses 18 technologies across their website including HSTS, Cloudflare, DoubleClick Floodlight, Twitter Pixel, and more.

Security

HSTS

Cloud & Hosting

Cloudflare

Advertising

DoubleClick Floodlight, Twitter Pixel, LinkedIn Insight Tag, Google Ads +1 more

Forms

Netlify Forms

Scheduling

Calendly

Analytics & Marketing

Clarity, Google Tag Manager, Google Analytics

Traffic & Audience

284.4K
Monthly Visits
31%
Bounce Rate
4.8
Pages/Visit
4:39
Avg. Duration

msg91.com receives approximately 284.4K monthly visitors and ranks #137,065 globally. The website has a bounce rate of 31% with visitors viewing an average of 4.8 pages per visit. Users spend an average of 4:39 on the site.

The majority of msg91.com's traffic comes from undefined, undefined, .

Frequently Asked Questions

What is msg91.com?
MSG91 offers seamless communication solutions with SMS APIs, email APIs, voice call APIs, and more to help businesses improve efficiency and growth.
How much does msg91.com cost?
You can view msg91.com's pricing and plans on their pricing page. Visit their website for the most up-to-date pricing information.
What technologies does msg91.com use?
msg91.com uses 18 technologies including HSTS, Cloudflare, and 12 more. View the full tech stack analysis above.
How do I contact msg91.com?
You can contact msg91.com through their contact page.
What are msg91.com's social media accounts?
msg91.com is active on twitter, youtube, facebook, linkedin. You can find links to all their social media profiles in the social section above.
Is msg91.com hiring?
Check msg91.com's careers page for current job openings and opportunities.
How popular is msg91.com?
msg91.com receives approximately 284.4K monthly visitors and ranks #137,065 globally. Traffic is growing by 11.9% month-over-month.

Related Searches

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This page provides publicly available information about msg91.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit msg91.com directly at https://msg91.com.