mspcc.org
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The 150-Year-Old Startup
How Massachusetts' oldest child protection agency is navigating the digital age
Founded in 1874, MSPCC predates the internet by a century. Yet today, they're managing a $16M operation with the digital footprint of a modern SaaS startup—except their 'users' are vulnerable children and families.
"Their tech stack is surprisingly modern—built on jQuery, Tailwind, and Bootstrap—but their mission is timeless."
The Digital Paradox
Despite serving a hyper-local Massachusetts population, MSPCC's web traffic shows 100% domestic traffic. Their 4,242 monthly visits aren't viral—they're intentional. This isn't a growth hack; it's a service delivery channel for families seeking help. The 47% direct traffic suggests strong brand recognition in their community.
The Human Scale
With 148 employees and $16.3M revenue, that's roughly $110K revenue per employee—efficient for a social services nonprofit. Their 5-person leadership team, including Courtney Chelo (Government Relations) and Melanie Lima (Development), focuses on funding and policy, not tech scaling. They're not building a unicorn; they're sustaining a legacy.
The keyword data reveals an interesting pattern: top searches include 'encompass' (27,900 volume) and 'child behavioral specialist' (730 volume). This suggests users are searching for services MSPCC provides, but the brand recognition might be diluted—people search for the service, not the brand. Their SEO challenge isn't visibility; it's conversion from generic searches to their specific programs.
- Built on modern web tech (Tailwind, Bootstrap, jQuery) despite being 150 years old
- Healthy Families program targets first-time parents—a high-impact, early intervention model
- Strong social presence across Twitter, Facebook, LinkedIn, and Instagram
- Relies heavily on direct traffic (47%)—indicating community trust and repeat visitors
The Anti-Startup Success Story
They don't need to scale to millions of users—just to the right ones
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Massachusetts Society for the Prevention of Cruelty to Children
Protecting and promoting the rights and well-being of children and families. Since 1874 Job Openings donate Our Work Healthy Families is a voluntary and free home-based family coaching program that supports young, first-time parents and helps them create stable, nurturing environments for their children. The
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About mspcc.org
Protecting and promoting the rights and well-being of children and families. Since 1874 Job Openings donate Our Work Healthy Families is a voluntary and free home-based family coaching program that supports young, first-time parents and helps them create stable, nurturing environments for their children. The
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Technology Stack
mspcc.org uses 21 technologies across their website including AccessiBe, Vimeo, Font Awesome, and more.
Accessibility
AccessiBe
Video
Vimeo
Fonts
Font Awesome
Security
HSTS, reCAPTCHA
Programming Languages
PHP
CMS
WordPress
Traffic & Audience
mspcc.org receives approximately 4.2K monthly visitors and ranks #4,239,978 globally. The website has a bounce rate of 56% with visitors viewing an average of 1.7 pages per visit. Users spend an average of 0:40 on the site.
The majority of mspcc.org's traffic comes from .
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This page provides publicly available information about mspcc.org. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit mspcc.org directly at https://mspcc.org.