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mubi.pl
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mubi.pl

4 technologies
VerifiedVisit925.9K/mo$24M1104 Tech2 Leads
Deep Dive

MUBI: Poland's Insurance Titan

How a 110-person team built a $24M vehicle insurance empire

MUBI isn't just a website—it's a Polish insurance juggernaut processing over 925,000 monthly visits from drivers seeking coverage. While the world obsesses over fintech unicorns, this local powerhouse quietly dominates the vehicle insurance comparison space with a revenue model that would make any investor jealous.

925K
monthly visits
$24.2M
annual revenue
50%
organic search traffic
44%
direct traffic
110
employees

"MUBI proves you don't need global scale to build a massive business—dominating a single market with ruthless efficiency is more valuable than chasing unicorn status."

The Polish Driver's Secret Weapon

With 95% of traffic coming from Poland, MUBI has achieved what most startups dream of: market dominance. Their 264 Trustpilot reviews (4.4/5 rating) reveal a platform that drivers trust not for flashy features, but for raw utility. The 68,361 backlinks they've accumulated aren't from viral campaigns—they're from insurance brokers, review sites, and bloggers who've accepted MUBI as the default comparison tool.

The SEO Moat

While competitors burn cash on ads, MUBI's 50% organic traffic share shows a masterclass in search dominance. Their keyword strategy is surgical: 'mubi' alone drives 507,440 monthly searches, while 'kalkulator oc' (3,280 volume) and 'ubezpieczenie turystyczne' (7,850 volume) capture high-intent insurance shoppers. They've turned the insurance comparison funnel into a search engine empire.

The tech stack tells a story of pragmatic engineering. Cloudflare and Cloudflare Turnstile suggest heavy traffic handling and bot protection, while Tailwind CSS indicates a modern, maintainable frontend. HSTS implementation shows security isn't an afterthought. This isn't a startup building for scale—it's a platform that's already scaled.

  • Revenue-per-employee ratio of ~$220K—exceptional for a comparison platform
  • Direct traffic at 44% indicates strong brand recall in a transactional industry
  • 68K backlinks from insurance industry sites create an SEO moat competitors can't easily breach
  • The 'warta' keyword (59,980 volume) shows they're capturing searches for major insurers, positioning themselves as the aggregator
No global expansion strategy
Deep market penetration in Poland
Limited social media presence
Sustainable revenue model without VC pressure
No visible funding rounds (bootstrapped or private equity?)
Strong organic search moat that compounds over time
Undefined international traffic data suggests no cross-border ambitions
High trust score (4.4/5) in a low-trust industry

The Anti-Unicorn Playbook

MUBI dominates without chasing valuations, proving that boring, profitable businesses are the real winners in insurtech.

What tech stack does Mubi use?

6 detected
Cloud & Hosting1
CSS Frameworks1
Tracking & Analytics2
C
Cloudflare Insights
C
Cloudflare

How much traffic does Mubi get?

Traffic & Engagement

1.3M
Monthly Visits
-6.1%
2.6
Pages/Visit
7:08
Avg. Duration
59%
Bounce Rate
Monthly Traffic Trend+4%
1.3M
Oct 2025
Oct
1.4M
Nov 2025
Nov
1.3M
Dec 2025
Dec

Rankings

#37,975
Global Rank
#751
Poland Rank
Insurance
Category

Backlinks & Authority

68.4K
Backlinks
3.3K
Ref. Domains
49
Authority Score
Low
Penalty Risk
Backlinks Trend+42%
48.0K
Jul 2025
Jul
49.1K
Aug 2025
Aug
50.6K
Sep 2025
Sep
51.2K
Oct 2025
Oct
68.5K
Nov 2025
Nov
68.4K
Dec 2025
Dec

Search Traffic

Organic
555.7K
Paid
15.4K

Top Organic Keywords

#1mubi
110,000 vol16.2%
#1mubi pl
27,100 vol4.0%
#4tablica rejestracyjna
135,000 vol1.7%
#1kalkulator oc
18,100 vol1.6%
#1kategoria am
12,100 vol1.0%

Where is Mubi's audience located?

🇵🇱Poland96.5%
🇩🇪Germany1.2%
🇺🇦Ukraine0.5%
🇩🇰Denmark0.4%
🇬🇧United Kingdom0.4%

Device Distribution

Desktop24.5%
Mobile75.5%

What keywords does Mubi rank for?

5 keywords
1mubi507.4K vol$0.66
2kalkulator oc3.3K vol$2.00
3mubi pl1.3K vol$0.45
4ubezpieczenie turystyczne7.8K vol$2.01
5warta60.0K vol$0.17

How is Mubi's SEO?

Meta Tags

title16 chars

Just a moment...

languageEN-US

H1 Tags

h1mubi.pl

Who works at Mubi?

Loading leads...

What do customers think of Mubi?

Mubi.pl

Mubi.pl

4.4
264 reviews
✓ Claimed

Categories

Price Comparison Site#1

Activity & Engagement

Reply Rate
23.33333333333333%
Avg. Reply Time
12.0 days
Claimed Date
11/15/2019

Contact Information

Reviews (20)

Filter by rating:
Grzegorz Korba
1/21/2026
🇵🇱 Poland1 reviewsBasicLinkVerified
Experience date: 12/28/2025
PROFESJONALNIE !!!

Bardzo profesjonalne podejście do klienta. Uprzejma, merytoryczna rozmowa z konsultantką. W przeciągu 10 minut kupiłem OC. Dobra cena i dodatkowo dostałem 100 zł zwrotu na moje konto! POLECAM!!!

Łukasz Klimczak
1/21/2026
🇵🇱 Poland1 reviewsOrganicUnverified
Experience date: 1/21/2026
Szybkie i sprawne kupowanie polisy.

Szybkie i sprawne kupowanie polisy.

Marcin
1/21/2026
🇵🇱 Poland2 reviewsBasicLinkVerified
Experience date: 1/21/2026
Przejrzyste

Przejrzyste, uczciwe i nieprzekombinowane reguły cashbacku. Ciekawe oferty ubezpieczeń, kompetentna obsługa na infolinii.

Ola Ola
1/21/2026
🇵🇱 Poland1 reviewsOrganicUnverified
Experience date: 1/21/2026
Polecam

Polecam. Szybko i sprawnie!

Dawid Feluś
1/19/2026
🇵🇱 Poland1 reviewsBasicLinkVerified
Experience date: 1/2/2026
Udczciwa firma. Polecam.

Dużo ofert do wyboru. Znalazłem najtańsze ubezpieczenie na Mubi. W Rankomat i CUK było drożej, oprócz tego dostałem zwrot na konto 100 zł. Zaoszczędziłem prawie 300 zł. Można kupić umowę online lub telefonicznie. Polecam.

Frequently Asked Questions about Mubi

What is Mubi's Revenue?
Mubi generates approximately $24M in annual revenue. With 110 employees, that's $220,000 per employee.
How fast is Mubi growing?
Mubi has declined by 6.1% in the last 6 months according to traffic data. employee count has changed by 49% year over year.
How do people interact with Mubi?
When visiting Mubi, visitors view an average of 2.6 pages per visit, and spend around 7:08 on the site, and the bounce rate is 58.7%.
How do people find Mubi?
775.8K people (58%) visit Mubi directly. 555.7K (41%) find them through organic search. 15.4K (1%) come through paid advertising.
Who uses Mubi?
Mubi's top market is Poland with 1.3M visitors (96.5%). Germany is 2nd with 15.6K (1.2%). Ukraine is 3rd with 7.4K (0.5%).
What technologies does Mubi use?
Mubi uses 4 technologies across their website including Security, Cloud & Hosting, CSS Frameworks. Key technologies include HSTS, Cloudflare Turnstile, Cloudflare, Tailwind CSS.
Who are Mubi's competitors?
Mubi's main competitors include mubi.pl, INTER Polska, Nord Partner, Digital Care sp. z o. o., Punkta. These companies operate in similar markets and compete for the same customer base.
What do customers think of Mubi?
Mubi has a Trustpilot score of 4.4 out of 5 (4 stars) based on 264 customer reviews.

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About mubi.pl

Company Overview

mubi.pl
Website
vehicles
Industry
#59,733
Global Rank
925.9K
Monthly Visitors
4
Technologies
2+
Employees

Contact mubi.pl

Technology Stack

mubi.pl uses 4 technologies across their website including HSTS, Cloudflare Turnstile, Cloudflare, Tailwind CSS.

Security

HSTS, Cloudflare Turnstile

Cloud & Hosting

Cloudflare

CSS Frameworks

Tailwind CSS

Traffic & Audience

925.9K
Monthly Visits
26%
Bounce Rate
2.9
Pages/Visit
2:37
Avg. Duration

mubi.pl receives approximately 925.9K monthly visitors and ranks #59,733 globally. The website has a bounce rate of 26% with visitors viewing an average of 2.9 pages per visit. Users spend an average of 2:37 on the site.

The majority of mubi.pl's traffic comes from undefined, undefined, .

Frequently Asked Questions

What is mubi.pl?
mubi.pl is a website that you can visit at https://mubi.pl. Use TechList.ai to discover the technologies, analytics, and company information about mubi.pl.
What technologies does mubi.pl use?
mubi.pl uses 4 technologies including HSTS, Cloudflare Turnstile, Cloudflare. View the full tech stack analysis above.
How popular is mubi.pl?
mubi.pl receives approximately 925.9K monthly visitors and ranks #59,733 globally.

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This page provides publicly available information about mubi.pl. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit mubi.pl directly at https://mubi.pl.