mudah.my
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Mudah.my: Malaysia's Unsexy Billion-Dollar Giant
How a classifieds site quietly dominates Southeast Asia's largest digital economy
While Western investors obsess over TikTok Shop and Amazon, Malaysia's true e-commerce champion operates in plain sight. Mudah.my isn't just a marketplace—it's the digital backbone of the nation's informal economy, processing 7.6 million monthly visits through a platform that looks like it's from 2010 but moves like a 21st-century unicorn.
"Mudah.my doesn't need flashy UX—it needs to be the default reflex when Malaysians need to sell anything, anywhere, anytime."
The Unfiltered Marketplace
With 91.4% of traffic from Malaysia, Mudah.my has achieved what every marketplace dreams of: becoming a verb. 'Mudah' means 'easy' in Malay, and the platform delivers on that promise with zero friction. No seller verification fees, no complex onboarding—just post, sell, repeat. This is why 52% of traffic comes directly: people don't search for alternatives, they type 'mudah.my' and go.
The SEO Moat
Mudah.my's 7.3 million backlinks create a defensive moat that would make venture capitalists weep. They rank #1 for 'mudah' (152K monthly searches) and even capture typos like 'mduah' (2.5K searches). This isn't accidental—it's the result of years of becoming the default. Their organic search traffic at 43% shows they own the discovery layer for second-hand commerce in Malaysia.
The platform's tech stack reveals its philosophy: Tailwind CSS and Bootstrap for speed, PWA for accessibility, and zero fancy frameworks. They're not building for Silicon Valley demos—they're building for Malaysians on 4G connections with older Android phones. Every decision screams 'utility over beauty,' which is exactly why it works.
- Trustpilot rating of 1.9/5 (13 reviews) suggests user experience gaps, but this is classic classifieds friction—scams happen on peer-to-peer platforms
- Revenue of $41.9M with 263 employees = ~$159K revenue per employee—efficient for a marketplace model
- Top keywords are brand-driven, not category-driven—'mudah' beats 'used cars Malaysia' in search volume
The Real Unicorn Is Invisible
Mudah.my proves that in emerging markets, simplicity scales better than sophistication. While competitors chase feature bloat, this classifieds giant dominates by being the easiest place to sell anything, anywhere—no app download required.
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5 keywordsHow is Mudah's SEO?
Open Graph Image
https://mcdn.mudah.my/static-assets/images/olympus/mudah_fb_logo.jpg
Meta Tags
Mudah.my | Malaysia’s Largest Marketplace | Buy & Sell New And Used Items Online
Buy & sell used cars & motorcycles, rent/sell property, find mobile phones for sale, or look for jobs online. Sell faster for FREE. Find the best deals now.
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Reviews (13)
Excellent - Senang - Mudah
Easy.!! 99% true sellers and can meet actual seller in person. Best online website to buy stuffs in Malaysia.
Quite a flexible / easy platform for all
When I read a number of critical reviews (majority of one stars) who encountered unpleasant experience, I could feel how they feel. I registered quite recently and Mudah was my first place to sell my items online. And I used to be one of those who had the same complaints and sending feedback emails to Mudah to reflect what I experienced. Like some of the reviewers here I also encountered similar cases (my personal opinion based on experience) when I newly registered and posted the very first adv. within hours a numbers of oversea "buyers" will keep sending message showing interest and keep talking to you and it really seemed they are "genuinely" at the beginning they were so keen to buy your stuffs without much negotiation. These numbers some were as far as California-registered when I checked their area codes online, while some are locally registered and residing here or Singapore but they are mostly foreign nationals in South East Asia regions targeting on inexperience Mudah users. I suspect they monitor Mudah platform for newly registered users and get those inexperience be hooked on? They usually will request they will arrange a shipping company to come to your doorstep to collect the item / items by sending you an email attached with link. Please DON'T click on these or you will be falling trapped. And I almost became a victim for my first post and luckily I had prior to check with one of my friends and he told me what should be taken notes of and be avoided. With a second thought, I quickly "woke up" I was dealing with a group of scammers at the same time and immediately blocked the contacts to avoid further annoyances. Since then, I only received mainly the local buyers and successfully sold off some of my items when dealing with the right approach and the right people. I am not saying then some (including myself) could handle and get rid of scammers completely, but since this is a free-trading platform which is comparatively flexible and easy to navigate. Bear in mind the transactions in Mudah platform is easier and a lot more flexible. You can get a trading done with some messages / calls to lock in the final agreement of purchase between buyer and seller pretty quickly. Seller - buyer free to interact without going thru a middle agency to monitor each transaction / payment. Given the flexibility of its facilities (you can publish a wide range of products at ease), at the same time of the given freedom of trade, so be it seller / buyer must be practicing cautions when dealing with each other. For private selling, COD will be the safest but this limits primarily to meet up locally as it's quite impossible to meet up crossing state as it would be a waste of time and money when the deal would be unsuccessful. This is one of the drawbacks of the platform I personally feel. I give 4 stars as I feel MUDAH should in the registration page to put in some ALERT notes to highlight in "RED" to catch new user attention the risk , the scammer style of tricking new users. Upon registration, in the confirmation email again should make some statements on top of email again to remind what should be noted to get rid of scamming. We can't avoid scammers completely, but being cautiously vigilant will help to get rid of them safely.
shipping at mudah.my very good and fast
shipping at mudah.my very good and fast. the website also very fast to give information
Recently I find that this website lead…
Recently I find that this website lead many low quality potential tenants that do extensive shopping for cheap house rental that waste much of the property agent time.
Bloody scam last year
Bloody scam last year. I'm trying to sell some old notes and one local Malay guy and one African involved in scamming me. I lost 150 ringgit
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About mudah.my
Buy & sell used cars & motorcycles, rent/sell property, find mobile phones for sale, or look for jobs online. Sell faster for FREE. Find the best deals now.
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Technology Stack
mudah.my uses 17 technologies across their website including Google Fonts, reCAPTCHA, Sentry, and more.
Fonts
Google Fonts
Security
reCAPTCHA
Error Tracking
Sentry
Cloud & Hosting
Cloudflare
Advertising
DoubleClick Floodlight, TikTok Pixel, Google Ads, Facebook Pixel
Analytics & Marketing
Clarity, Google Tag Manager, Google Analytics
Traffic & Audience
mudah.my receives approximately 7.6M monthly visitors and ranks #5,123 globally. The website has a bounce rate of 26% with visitors viewing an average of 9.0 pages per visit. Users spend an average of 5:38 on the site.
The majority of mudah.my's traffic comes from undefined, undefined, .
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This page provides publicly available information about mudah.my. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit mudah.my directly at https://mudah.my.