mulberry.com
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Mulberry's Digital Paradox
Why a heritage British luxury brand struggles online
Mulberry sits at a fascinating crossroads: a heritage British luxury brand with over $1B in revenue and 2,900 employees, yet its digital presence reveals a stark disconnect between its physical prestige and online performance. The data tells a story of a brand that knows what it sells, but hasn't mastered how to sell it.
"With a 1.8-star Trustpilot rating from 402 reviews, Mulberry's digital experience is actively repelling the luxury customers it claims to serve."
The Traffic Illusion
874,929 monthly visits sound impressive until you realize 40.7% of traffic comes from undefined sources—a glaring data gap for a $1B revenue company. This suggests either tracking failures or a fundamental misunderstanding of their customer acquisition channels. For a brand built on heritage, the fact that 46% of traffic is direct (people typing 'mulberry.com' into browsers) reveals both brand strength and digital marketing weakness.
The Search Gap
Mulberry captures 94,830 monthly searches for its brand name alone, yet struggles to rank for broader luxury handbag terms. 'Mulberry Bayswater' (8,970 searches) and 'Mulberry bags' (7,270 searches) show strong product awareness, but the brand's SEO strategy appears reactive rather than strategic. They're winning on brand recognition but losing on category discovery—a critical gap for growth.
The technology stack reveals a company trying to modernize but potentially over-engineering. With 15 technologies detected—including jQuery, Tailwind, Bootstrap, Optimizely, and New Relic—there's clear investment in optimization and analytics. However, the presence of both jQuery and modern frameworks suggests technical debt or fragmented development. The use of OneTrust for privacy and reCAPTCHA for security indicates compliance focus, but doesn't address the core experience issues reflected in that 1.8-star rating.
- Heritage brand strength with 46% direct traffic shows powerful brand equity
- Product-specific searches (Bayswater, bags) indicate strong item recognition
- Technical stack shows investment in optimization and analytics tools
- Global rank of 56K is respectable but leaves significant room for improvement
The Luxury Digital Gap
Mulberry has the brand equity but not the digital execution to match. The 1.8-star rating isn't just a number—it's a warning signal that heritage alone can't sustain in e-commerce.
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5 keywordsHow is Mulberry's SEO?
Meta Tags
Mulberry | Mulberry.com Official Homepage
Shop the official mulberry.com website for timeless British luxury. Discover our classic leather bags, accessories, womenswear and travel collections.
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Mulberry England
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Reviews (20)
Best experience in CS ever
Best experience in CS ever. A big thank you to Lilliana who went out of her way to help find a new strap for a vintage bag.
Thank you so much for the lovely feedback, we will make sure to pass it on.
I always have Alex who is working at…
I always have Alex who is working at the Mulberry flagship store on Regent Street help me she is phenomenal. The service is phenomenal. My bags are phenomenal. I can’t say enough great things about Alex and Mulberry . A superb English product classic ,classy ,I’m so happy that I’ve got Alex to go to whenever I have a question about an item or if I need an item found I’ve never been let down five stars all the way. And five stars to Alex, she’s the most professional knowledgeable patient Lady you’ll ever find at Mulberry.
I SHOULD HAVE READ THE REVIEWS BEFORE…
UPDATE: I am changing the rating to 5 stars because I was contacted by the customer service representative who helped me exchange the wrong item for the bag I ordered. Joseph was very helpful and provided a quick response to all of my concerns. I hope that Joseph is recognized for his performance and promt responses. Thank you so much for making this a better experience! I LOVE MY BAG ❤️ P.S. No one ever asked me to change my rating/review, and I believe that sometimes, showing a bit of patience can truly make a difference and lead to better outcomes. SHOULD HAVE READ THE REVIEWS BEFORE BUYING MY FIRST LUXURY BAG FROM THIS COMPANY! I purchased Mulberry Green Alexa bag from thier website. The order came in fast, however they sent me Mini Alexa without even a lock for the price of regular one and will not help me return the item. I never order mini bags as they do not meet my needs. I called the phone number (which is useless), emailed 3 times with a picture and request for a return label. No answer receved from anyone. This feels like a scam and I will be calling my bank and reporting this company to FTC if I do not get a response till the end of this week.
Hello Kate, We’re very sorry to hear about your experience and understand how frustrating this must be. We can see that you've reached out to us, and we want to reassure you that your concern has been acknowledged. Our US Customer Care team will be in contact with you shortly to assist with your order and help resolve the issue. Kind regards, Mulberry
Ugly cheap case for lovely glasses
Lovely sunglasses - expensive and good quality. But disappointingly let down by the very cheap looking case that is not designed for glasses this size. I have checked and the shop did give me the correct box. All my other designer glasses have come with luxury cases that are a design statement in their own right
I ordered a steak medium with loads of…
I ordered a steak medium with loads of onions underneat,which it came out with no onions!it came out very dry. Looked like it been stamped on the floor a few times and really wasn’t that enjoyable. wouldn’t recommend
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About mulberry.com
Shop the official mulberry.com website for timeless British luxury. Discover our classic leather bags, accessories, womenswear and travel collections.
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Technology Stack
mulberry.com uses 15 technologies across their website including Adobe Fonts, Algolia, reCAPTCHA, and more.
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Algolia
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reCAPTCHA
CDN
jsDelivr
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OneTrust
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Optimizely
Traffic & Audience
mulberry.com receives approximately 874.9K monthly visitors and ranks #56,751 globally. The website has a bounce rate of 46% with visitors viewing an average of 3.4 pages per visit. Users spend an average of 1:45 on the site.
The majority of mulberry.com's traffic comes from undefined, undefined, .
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This page provides publicly available information about mulberry.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit mulberry.com directly at https://mulberry.com.