MVP Logistics is a $419M revenue beast with nearly 1,000 employees, yet their website sees fewer monthly visits than a mid-tier food blogger. This isn't a bug—it's a feature of a deeply entrenched enterprise playbook that prioritizes relationships over algorithms.

"Their SEO is abysmal, but their ROR (Return on Relationships) is likely world-class. This is what product-market fit looks like when you sell to CFOs, not consumers."

Their keyword strategy reveals a split personality. They rank for 'mvp load board' (50 volume) and 'logistics guest post' (70 volume)—low-volume, niche terms. But they also rank for 'segregate' (6,800 volume) and 'fob origin meaning' (400 volume). This suggests either a content play gone wrong, or a deliberate attempt to capture high-intent, low-competition logistics queries that their sales team can exploit.

• Tech Stack: Built on jQuery, Bootstrap, and Tailwind CSS—a pragmatic, not bleeding-edge, stack. They use Cloudflare for security and GTM for tracking.
• Customer Portal: Hosted on a Salesforce subdomain (mvplogistics.my.site.com), indicating they've outsourced their client experience to enterprise-grade tooling.
• Contact Funnel: All roads lead to [email protected]—a single, manual intake point. No chatbots, no automated demos. This is intentional friction.