my-serious-game.com
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My-Serious-Game: The 9.2M Euro B2B Education Play
Analyzing the quiet powerhouse of French corporate training through gamification
While the gaming industry chases billion-dollar valuations, My-Serious-Game has quietly built a €9.2M revenue stream by turning corporate training into engaging experiences. Since 2014, they've proven that serious games aren't just a gimmick—they're a scalable business model.
"They're not selling games—they're selling outcomes. And companies are paying premium prices for it."
The B2B Education Flywheel
My-Serious-Game operates in the sweet spot of corporate L&D. With 60 employees generating $9.2M in revenue, that's ~$153k per employee—a strong efficiency ratio for a services-plus-product hybrid. The 52% organic traffic suggests they've cracked the code on thought leadership and referral-based growth, likely through successful client deployments that create industry case studies.
The AFNOR Moat
Their AFNOR-certified methodology isn't just a badge—it's a procurement requirement for many French enterprises. While competitors pitch 'fun learning,' My-Serious-Game pitches 'certified, auditable training outcomes.' That certification acts as a trust signal that shortens enterprise sales cycles and justifies premium pricing.
The traffic data reveals an interesting paradox: only 2,351 monthly visits for a €9.2M revenue business. This isn't a weakness—it's a signal that they're playing the high-touch enterprise game. They don't need massive inbound volume when one enterprise contract can be worth six figures. Their top keyword 'serious game' (1,310 monthly volume) shows they own the category term, while 'my serious game' (40 monthly volume) proves brand recognition among those actively searching.
- Premium positioning: 60 employees vs. $9.2M revenue = high-value engagements
- Consultative approach: AFNOR certification creates procurement-friendly trust
- Tech stack maturity: AWS CloudFront + Cloudflare = enterprise-grade infrastructure
- Traffic efficiency: 52% organic suggests strong referral and repeat business
The Quiet Unicorn Strategy
They're building a €9.2M business without chasing vanity metrics. For founders: sometimes the best growth strategy is depth, not width.
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Meta Tags
My-Serious-Game - Leader français de la formation digitale sur-mesure (Serious Games, Mobile learning, vidéos interactives, elearning, réalité virtuelle...)
Depuis 2014, My-Serious-Game crée des formations digitales sur-mesure, haut de gamme et clé en main (serious games, blended learning, réalité virtuelle et augmentée, mobile, etc.) autour d'une approche conseil et d'une méthodologie certifiée par l'AFNOR.
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About my-serious-game.com
Depuis 2014, My-Serious-Game crée des formations digitales sur-mesure, haut de gamme et clé en main (serious games, blended learning, réalité virtuelle et augmentée, mobile, etc.) autour d'une approche conseil et d'une méthodologie certifiée par l'AFNOR.
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Technology Stack
my-serious-game.com uses 16 technologies across their website including Google Fonts, HSTS, Webflow, and more.
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Google Fonts
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Webflow
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AWS CloudFront, Cloudflare
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Traffic & Audience
my-serious-game.com receives approximately 2.4K monthly visitors and ranks #6,969,177 globally. The website has a bounce rate of 78% with visitors viewing an average of 1.7 pages per visit. Users spend an average of 0:34 on the site.
The majority of my-serious-game.com's traffic comes from .
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