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Myagi: The B2B Secret Weapon for Brands
How a 20-person startup is quietly powering retail knowledge for giants like Maui Jim
In the opaque world of B2B sales enablement, where brands struggle to train retail staff, Myagi is building the connective tissue. They're not just another SaaS platform—they're the command center for product knowledge between brands and retailers, proving that niche beats broad in a crowded market.
"Myagi isn't chasing enterprise whales—it's building a defensible moat by owning the training workflow for premium retail brands."
The Sports & Lifestyle Niche
With a focus on sports and lifestyle verticals, Myagi has found a sweet spot. The data reveals their traffic is dominated by brands like Maui Jim (700+ monthly searches for 'maui jim b2b'), suggesting they've cracked the code for premium outdoor and sports equipment brands. This isn't a generic LMS—it's purpose-built for the high-touch, product-detail-heavy world of retail.
The Efficiency Play
At $2M revenue with 20 employees, Myagi operates at a lean $100K revenue per employee. The 47% direct traffic is the real story—it indicates strong brand recall and repeat usage. This isn't a platform users discover once; it's a daily tool for retail teams, creating sticky enterprise contracts that drive predictable revenue.
The tech stack reveals a pragmatic, modern approach. They're leveraging Tailwind CSS and Bootstrap for rapid UI development, while Google Analytics and Hotjar provide the behavioral insights needed to iterate on user experience. The absence of heavy enterprise frameworks suggests they prioritize speed and developer efficiency over complexity.
- Direct traffic dominance (47%) signals strong brand equity and user retention
- Maui Jim partnership appears to be a flagship use case, driving significant search volume
- Lean operations: $2M revenue with just 20 employees suggests efficient scaling
- Sports vertical focus creates defensible niche against broader competitors
Myagi is the quiet infrastructure play
While competitors chase scale, they're building depth in a vertical where product knowledge translates directly to revenue
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Myagi | Software That Helps Brands & Retailers Sell Better Together
Myagi’s sales enablement platform promotes collaboration and knowledge delivery between brands and retailers for improved product sell-through
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About myagi.com
Myagi’s sales enablement platform promotes collaboration and knowledge delivery between brands and retailers for improved product sell-through
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Technology Stack
myagi.com uses 18 technologies across their website including Wistia, Google Fonts, Sentry, and more.
Video
Wistia
Fonts
Google Fonts
Error Tracking
Sentry
CMS
Webflow
Cloud & Hosting
AWS CloudFront
Marketing Automation
HubSpot
Traffic & Audience
myagi.com receives approximately 29.5K monthly visitors and ranks #590,136 globally. The website has a bounce rate of 26% with visitors viewing an average of 8.6 pages per visit. Users spend an average of 8:02 on the site.
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