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Autogram: The IIT-IIM Hiring Playbook
A deep dive into a niche talent assessment platform with surprising traction
In a market dominated by LinkedIn and Indeed, Autogram carves out a specific niche: high-volume campus hiring via asynchronous video interviews. Co-founded by IIT and IIM alumni, this platform isn't trying to be everything to everyone—it's targeting the precise pain points of screening thousands of candidates efficiently.
"Autogram isn't just another hiring tool—it's a precision instrument for campus recruitment, built by those who've walked the IIT-IIM path themselves."
The Founder Advantage
With just 24 employees generating $3.4M in revenue ($141k per employee), Autogram operates with lean efficiency typical of IIT-IIM startups. The founding team's pedigree likely opens doors to enterprise clients, but the real moat is their understanding of campus recruitment complexities—something generic HR tech often misses.
The Traffic Paradox
Here's the contradiction: 1,452 monthly visits is minuscule for a hiring platform, yet they're serving 100+ companies. This reveals a classic enterprise sales motion—high-touch B2B deals where website traffic is irrelevant compared to direct sales pipelines. The 41% organic search traffic suggests they're winning on brand and niche keywords like 'audio visual mock interview' rather than broad terms.
The keyword data tells a fascinating story. Autogram ranks for 'autogram' (700 monthly searches) and 'cogent hub logo' (60), but the real insight is in the long-tail queries. 'Audio visual mock interview' (190 searches) and 'jayant kataria hyatt' (180) suggest they're capturing specific use cases and executive search traffic. This isn't accidental—it's a strategy of dominating micro-niches where competition is low but intent is high.
- Revenue-per-employee of $141k indicates strong unit economics for a SaaS platform
- 41% organic traffic suggests brand recognition in niche circles
- IIT-IIM alumni network likely drives high-value enterprise deals
- Platform specializes in 1-way video interviews—perfect for campus screening
The Elite Hiring Playbook
Autogram proves that in a crowded market, deep specialization beats broad reach. Their IIT-IIM pedigree and focus on campus recruitment creates a defensible niche that LinkedIn can't easily replicate.
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Autogram - Video Interview, Talent Assessment and Hiring Platform
Autogram is a Talent Assessment and Video Interview Platform co-founded by IIT and IIM alumni that helps companies in screening candidates, conducting 1 way interviews, campus hiring and much more. More than 100+ companies use Autogram for their hiring needs.
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About myautogram.com
Autogram is a Talent Assessment and Video Interview Platform co-founded by IIT and IIM alumni that helps companies in screening candidates, conducting 1 way interviews, campus hiring and much more. More than 100+ companies use Autogram for their hiring needs.
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myautogram.com uses 13 technologies across their website including YouTube Embed, Font Awesome, Google Fonts, jsDelivr, and more.
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Traffic & Audience
myautogram.com receives approximately 1.5K monthly visitors and ranks #9,019,715 globally. The website has a bounce rate of 31% with visitors viewing an average of 2.6 pages per visit. Users spend an average of 0:56 on the site.
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