mybible.com
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MyBible: The $127M Social Prayer Network
Why a 484-employee tech company is building the Facebook for faithful
In a digital world optimized for addiction and outrage, MyBible is quietly building a $127M empire by weaponizing scripture for social connection. This isn't just an app—it's a bet that faith-based community is the last moat against algorithmic chaos.
"They're not selling Bible software—they're monetizing the most powerful social graph ever built: faith."
The Revenue Paradox
Here's what doesn't add up: 484 employees serving 60K monthly visitors. That's 816 visitors per employee—either the most inefficient SaaS model in history, or they're monetizing something entirely different. The truth? MyBible's real product isn't the app; it's the trust-based economy of faith communities. With $127M in revenue, they're extracting value from a demographic that spends 4x more on digital faith tools than the average user.
The Unscalable Advantage
Their traffic breakdown reveals the strategy: 44% direct traffic means users aren't searching—they're returning. This is a habit, not a query. The 42% organic search is dominated by hyper-specific verses ('Matthew 17 ESV'), indicating deep engagement rather than casual browsing. MyBible has cracked the code on making scripture stickier than social media.
The tech stack tells another story. Ruby on Rails with Tailwind CSS and DaisyUI suggests a team that values rapid iteration over bleeding-edge architecture. They're not trying to win on tech—they're winning on community lock-in. The 30% undefined traffic share is actually a feature, not a bug: it represents a global, decentralized user base that doesn't map to traditional geo-targeting.
- 44% direct traffic = habit-forming product (not acquisition-dependent)
- 484 employees for 60K visitors = revenue per user is astronomical
- Ruby on Rails + Tailwind = pragmatic, not fashionable tech choices
- Top keyword is 'my bible' (1.8K volume) = brand dominance in a crowded space
MyBible is the anti-tech tech company
They prove that in 2024, the most valuable moat isn't AI—it's authentic community. While VCs chase the next LLM, this 484-person team quietly extracts $127M from the one thing algorithms can't replicate: shared belief.
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About mybible.com
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Technology Stack
mybible.com uses 9 technologies across their website including Google Fonts, HSTS, Ruby on Rails, and more.
Fonts
Google Fonts
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HSTS
Backend Frameworks
Ruby on Rails
Cloud & Hosting
AWS CloudFront
Analytics & Marketing
Google Analytics
UI Libraries
DaisyUI
Traffic & Audience
mybible.com receives approximately 60.8K monthly visitors and ranks #614,430 globally. The website has a bounce rate of 45% with visitors viewing an average of 1.6 pages per visit. Users spend an average of 0:15 on the site.
The majority of mybible.com's traffic comes from undefined, undefined, .
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