mybroadband.co.za
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MyBroadband: South Africa's Tech Kingmaker
How a 24-person team built a 6.3M visit/month empire on speed tests and trust
In a continent where connectivity is power, MyBroadband isn't just reporting on the tech scene—they are the infrastructure. With 6.3 million monthly visits, they've become the de facto utility for South African internet users.
"They don't chase clicks on global tech drama; they own the daily utility of their user base."
The Trojan Horse Strategy
MyBroadband's secret weapon isn't journalism—it's utility. Ranking #1 for 'speed test' (24M monthly searches) means millions of frustrated users land on their site daily. They capture the user at their most desperate moment, then keep them with news. It's a funnel that paid media execs would kill for.
The 61% Moat
Look at this traffic split: 61% direct, 33% organic. This isn't an SEO play; it's a habit. When the majority of traffic types your URL directly into a browser, you own a mental monopoly. They aren't renting attention from Google—they've built a destination.
While global publishers bleed revenue chasing algorithm changes, MyBroadband's lean 24-person team focuses on high-intent local coverage. They cover DStv pricing and fiber rollouts with the intensity of a consumer advocacy group, creating a sticky ecosystem of news, forums, and tools.
- Utility-first acquisition: Speed tests drive the top of the funnel.
- Hyper-local dominance: They ignore Silicon Valley noise for South African telco wars.
- Community moat: The forum acts as a sticky retention layer.
The Unsophisticated Empire
MyBroadband proves you don't need a 100-person team or VC funding to win. You just need to own a daily utility and ruthlessly monetize the attention that follows.
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MyBroadband – South Africa's biggest and best IT news website, covering the latest international and local IT and tech news.
MyBroadband – South Africa's biggest and best IT news website, covering the latest international and local IT and tech news.
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About mybroadband.co.za
MyBroadband – South Africa's biggest and best IT news website, covering the latest international and local IT and tech news.
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mybroadband.co.za uses 16 technologies across their website including Font Awesome, PHP, WordPress, and more.
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mybroadband.co.za receives approximately 6.4M monthly visitors and ranks #10,669 globally. The website has a bounce rate of 26% with visitors viewing an average of 2.4 pages per visit. Users spend an average of 1:24 on the site.
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