myfishka.com
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Fishka: The Fintech Powerhouse Hiding in Plain Sight
How a 17-person team built a loyalty empire with 163K monthly visits
While Western fintech obsesses over neobanks, a Ukrainian loyalty program is quietly building a transaction moat with 163K monthly visits and $2.5M in revenue. Fishka isn't just rewarding purchases—it's owning the post-transaction relationship.
"Fishka proves you don't need a massive team to build a fintech giant—just the right loyalty mechanism."
The Engagement Engine
With 34% direct traffic and 56% organic search, Fishka's users aren't just passive participants—they're actively seeking the platform. The keyword 'фішка' alone drives 1,000 monthly searches, showing strong brand recall. This isn't viral growth; it's habitual usage, the holy grail of fintech retention.
The Partnership Flywheel
Fishka's model is simple but defensible: integrate with partners like Silpo and OKKO, capture transaction data, reward users, and drive them back to the catalog. The 'балобонусы в сильпо' keyword reveals their partner-driven discovery. Each partner is a distribution channel, creating a network effect that's hard to replicate without scale.
The tech stack tells the story of a lean, execution-focused team. jQuery and Slick for rapid UI development, Tailwind and Bootstrap for design consistency, and Hotjar for optimizing user flows. They're not reinventing the wheel—they're shipping fast and measuring everything.
- 17 employees generating $147K per head in revenue
- 79% of traffic from undefined (likely UA/RU markets) showing regional dominance
- YouTube, Facebook, and Instagram presence for multi-channel engagement
- Blog at hl.myfishka.com for SEO and user education
The Silent Category Killer
Fishka is building a fintech moat through loyalty, not lending—and it's working.
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Програма лояльності Fishka
Приємні винагороди за щоденні покупки. Накопичуйте бали у партнерів програми лояльності та використовуйте їх на знижки та цінні винагороди з каталогу Fishka.
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About myfishka.com
Приємні винагороди за щоденні покупки. Накопичуйте бали у партнерів програми лояльності та використовуйте їх на знижки та цінні винагороди з каталогу Fishka.
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Technology Stack
myfishka.com uses 13 technologies across their website including YouTube Embed, reCAPTCHA, Ruby on Rails, and more.
Video
YouTube Embed
Security
reCAPTCHA
Backend Frameworks
Ruby on Rails
CDN
cdnjs
Cloud & Hosting
Cloudflare
Analytics & Marketing
Hotjar, Google Tag Manager, Google Analytics
Traffic & Audience
myfishka.com receives approximately 163.2K monthly visitors and ranks #261,937 globally. The website has a bounce rate of 38% with visitors viewing an average of 2.2 pages per visit. Users spend an average of 0:27 on the site.
The majority of myfishka.com's traffic comes from undefined, undefined, .
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