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MyHEAT: Mapping the Invisible Energy Drain
How aerial thermal imaging is turning heat loss into actionable data
MyHEAT isn't just another energy efficiency startup—they're the ones showing you exactly where your money is leaking out of your roof. By turning satellite thermal data into actionable maps, they've built a $4.1M business on revealing what's invisible to the naked eye.
"They're not selling heat maps—they're selling the specific address of your next energy audit."
The Data Goldmine
MyHEAT's top keyword isn't a branded term—it's 'heat maps' with 3,890 monthly searches. This reveals their true market: utility companies and municipalities looking for scalable energy efficiency programs. While competitors chase individual homeowners, MyHEAT operates at the program level, where budgets are measured in millions, not thousands.
The Traffic Paradox
With only 6,110 monthly visits, their traffic seems modest—until you analyze the quality. 34% direct traffic and 29% organic suggest a highly targeted audience. These aren't casual browsers; they're energy program managers, sustainability officers, and government contractors who've been referred or bookmarked the site. This is enterprise-grade engagement at SMB traffic levels.
The tech stack reveals a pragmatic approach: jQuery and Bootstrap (not trendy frameworks) paired with PWA capabilities. They're building for reliability and cross-platform accessibility, not just flashy demos. Their leadership team—combining data scientists with commercial expertise—signals they understand this isn't a science project; it's a data product that needs to drive ROI.
- Their 'Google Project Sunroof' keyword ranking (760 monthly searches) shows they're positioned as the Canadian alternative to Google's solar mapping
- The 'undefined' traffic countries (66.8% and 33.2%) likely represent heavy Canadian government and utility traffic—domains where tracking is restricted
- Their YouTube channel suggests video case studies are key for proving thermal imaging accuracy to skeptical municipal clients
The Unsexy Data Moat
While everyone chases AI hype, MyHEAT is building an unassailable position in utility-grade thermal analytics—a niche where relationships and regulatory compliance matter more than viral features.
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https://myheat.ca/wp-content/uploads/2023/07/aerial-heat-loss-map-after-with-ratings-home-desktop-e1690492190978.webp
Meta Tags
MyHEAT – Heat Loss and Solar Mapping
Our interactive Heat Loss Maps use aerial thermal infrared imagery to reveal home heat loss with unique visual maps and drive energy-saving action from building owners.
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About myheat.ca
Our interactive Heat Loss Maps use aerial thermal infrared imagery to reveal home heat loss with unique visual maps and drive energy-saving action from building owners.
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myheat.ca uses 18 technologies across their website including Font Awesome, HSTS, Cloudflare Turnstile, PHP, and more.
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PHP
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Contentful, WordPress
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Cloudflare
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Traffic & Audience
myheat.ca receives approximately 6.1K monthly visitors and ranks #3,214,148 globally. The website has a bounce rate of 34% with visitors viewing an average of 1.7 pages per visit. Users spend an average of 0:28 on the site.
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