safetysync.com
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SafetySync: The $4M EHS Underdog
A 34-person team proving that simplicity beats complexity in safety software
The EHS software market is a graveyard of over-engineered, expensive platforms that take a year to deploy. SafetySync isn't trying to be everything to everyone—it's betting that a simple, fast-deploy solution can carve out a profitable niche in a market dominated by enterprise giants.
"They're not building for the Fortune 500—they're building for the companies that can't afford a year-long implementation cycle."
The Mid-Market Sweet Spot
With 34 employees generating $3.9M in revenue, SafetySync achieves ~$115K per employee—a solid efficiency metric for a B2B SaaS company. Their tiny 650 monthly visits suggest they're not playing the volume game; instead, they're likely focused on direct sales and referrals. The 35% direct traffic indicates strong brand recognition among existing customers, a sign of product-market fit in their niche.
The SEO Gap & Opportunity
Their top keyword 'suretysync' (460 monthly searches) is a misspelling of their brand, revealing either a branding issue or untapped brand protection. More telling: they rank for 'ehs training software' (250 searches) but traffic is anemic. This suggests either poor SEO execution or a deliberate focus on high-intent, low-volume keywords. For a $4M company, this isn't a bug—it's a feature. They don't need 100,000 visitors; they need 100 qualified buyers.
The tech stack tells a story of pragmatism. jQuery and Bootstrap suggest a legacy frontend, but Tailwind CSS hints at modernization. Cloudflare and HSTS indicate security-conscious infrastructure. The PWA mention is intriguing—it suggests they're betting on accessibility over native apps, a smart move for companies with frontline workers who may not have company-issued devices.
- Revenue-per-employee ratio suggests healthy unit economics
- Direct traffic dominance indicates strong customer retention
- Niche keyword strategy avoids costly head-on competition with enterprise players
The Unsexy Truth About Profitable Software
SafetySync isn't chasing unicorn status—they're building a sustainable business by solving one problem exceptionally well for a specific audience that values simplicity over features.
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Open Graph Image
https://www.safetysync.com/assets/img/sharing/general.jpg
Meta Tags
Best EHS Management Software - SafetySync
EHS software doesn't have to be a complicated and expensive mess that takes a year to deploy. SafetySync is the simplest way to deploy your safety program to your workers via amazing online software.
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About safetysync.com
EHS software doesn't have to be a complicated and expensive mess that takes a year to deploy. SafetySync is the simplest way to deploy your safety program to your workers via amazing online software.
Company Overview
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Technology Stack
safetysync.com uses 15 technologies across their website including Google Fonts, HSTS, cdnjs, and more.
Fonts
Google Fonts
Security
HSTS
CDN
cdnjs
Cloud & Hosting
Cloudflare
Marketing Automation
HubSpot
Advertising
DoubleClick Floodlight, Google Ads
Traffic & Audience
safetysync.com receives approximately 650 monthly visitors. The website has a bounce rate of 35% with visitors viewing an average of 1.0 pages per visit. Users spend an average of 0:00 on the site.
The majority of safetysync.com's traffic comes from .
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