In a fragmented home care market dominated by small agencies, myhomecare.ie operates like a stealth giant: generating $61.8M annually with just 208 employees while flying under the radar of most digital investors. Their secret isn't flashy tech—it's deep regulatory moats and B2B relationships that pure-play digital disruptors can't replicate.

"They're not fighting for keywords—they're fighting for HSE contracts, and winning both."

The tech stack reveals a pragmatic approach: jQuery and Bootstrap suggest legacy systems, while Tailwind and Cloudflare indicate modernization efforts. This isn't a tech company pretending to be a care provider—it's a care provider that uses technology as infrastructure, not as the product. The 10,245 monthly visits aren't scaled through viral content; they're earned through reputation and regulatory necessity.

• Revenue per employee: ~$297K (exceptionally high for care services)
• Traffic concentration: 81.8% from non-search channels (relationship-driven)
• Service depth: From pediatric to end-of-life care (full spectrum)
• Regulatory positioning: Likely HSE-approved contractor (implied by service mix)