mynavi.jp
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Mynavi: Japan's Silent Traffic Titan
A 54M monthly visit behemoth built on deep trust, not hype
While Silicon Valley chases viral growth, Mynavi has quietly built a Japanese empire with 54 million monthly visits—dominating career transitions and education without a single headline-grabbing product launch. This isn't a startup; it's infrastructure.
"They don't sell software; they sell futures. Every search for 'マイナビ転職' is a transaction of trust, not just a click."
The Invisible Network Effect
Mynavi's dominance isn't in flashy features but in gravitational pull. With 98.3% traffic from Japan, they've built a walled garden where job seekers, students, and enterprises are locked in by utility. The 85,420 monthly searches for 'マイナビ' alone represent a brand penetration that Western competitors can only dream of—this is deep market saturation, not surface-level acquisition.
The Multi-Decade Flywheel
Mynavi's genius lies in its temporal strategy. By owning 'マイナビ2027' (28,490 monthly searches) and 'マイナビ2026' (10,730), they've turned the academic calendar into a perpetual motion machine. Students entering university today are already searching for Mynavi's 2027 guides—creating a 7-year acquisition loop that feeds their recruitment engine. This is long-term thinking most SaaS companies can't comprehend.
The tech stack reveals their operational philosophy: jQuery, Bootstrap, and Tailwind CSS—no trendy frameworks, just battle-tested reliability. They run on AWS with OneTrust for compliance, signaling enterprise-grade scale. The absence of fancy JavaScript frameworks isn't a bug; it's a feature for accessibility and performance across Japan's diverse device landscape.
- Traffic concentration: 98.3% from Japan shows deep localization, not global ambition
- Search moat: 55,570 monthly searches for 'マイナビ転職' dominates Japan's recruitment keywords
- Multi-generational touchpoints: From 'マイナビバイト' (15,400 searches) to career transition services
- Corporate trust: 525 employees serving enterprises and consumers simultaneously
The Unsexy Unicorn
Mynavi proves that in B2B2C, depth beats breadth, and trust beats virality. Their 54M monthly visits aren't a vanity metric—they're a fortress wall.
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株式会社マイナビ
一人ひとりの可能性と向き合い、未来が見える世界をつくる。をパーパスに、人々の人生に寄り添い多様な事業を展開する、株式会社マイナビのコーポレートサイト
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About mynavi.jp
一人ひとりの可能性と向き合い、未来が見える世界をつくる。をパーパスに、人々の人生に寄り添い多様な事業を展開する、株式会社マイナビのコーポレートサイト
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Technology Stack
mynavi.jp uses 13 technologies across their website including Google Fonts, PHP, WordPress, and more.
Fonts
Google Fonts
Programming Languages
PHP
CMS
WordPress
Cloud & Hosting
Amazon Web Services, AWS CloudFront
Privacy & Consent
OneTrust
Analytics & Marketing
Google Tag Manager
Traffic & Audience
mynavi.jp receives approximately 54.3M monthly visitors and ranks #747 globally. The website has a bounce rate of 58% with visitors viewing an average of 3.9 pages per visit. Users spend an average of 3:32 on the site.
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