While global logistics giants like Sendcloud and ShipStation dominate headlines, a Dutch powerhouse quietly commands a 93.5% domestic market share. MyParcel isn't just a shipping service—it's the invisible infrastructure powering thousands of Dutch e-commerce businesses, processing millions of parcels monthly with a scrappy 99-person team.

"MyParcel proves that hyper-local focus beats global ambition in logistics."

The revenue math is stark: $15.8M divided by 250K monthly visits equals $63 per visitor. That's not traffic arbitrage—that's conversion efficiency. Their 74% direct traffic rate suggests merchants aren't discovering MyParcel; they're returning to it. This is infrastructure, not a marketing play. While their global rank of #119,254 seems modest, it's irrelevant when 93.5% of your business comes from one country. In logistics, local dominance beats global presence.

• Hyper-local Dutch focus: 93.5% domestic traffic creates an unbreakable moat
• Direct traffic dominance: 74% return rate signals indispensable infrastructure status
• Operational leverage: 99 employees managing $15.8M revenue = $160K revenue per employee
• Trustpilot reality: 3.3/5 isn't excellence—it's reliability, which merchants value more
• Integration-first: Deep PostNL ties create switching costs competitors can't easily overcome