myprotein.com
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Myprotein: The Silent Giant of Sports Nutrition
How a UK-based brand built a $200M empire without dominating the headlines
While everyone watches the gym apparel wars, Myprotein quietly built the UK's #1 sports nutrition brand with 5.6M monthly visitors and $200M in revenue. This isn't a startup story—it's a masterclass in operational dominance.
"They don't win through viral marketing—they win through ruthless efficiency and a product catalog that covers every fitness goal imaginable."
The Traffic Engine
Myprotein's 5.6M monthly visits split 56% organic vs 37% direct—a rare and powerful ratio. The direct traffic (37%) reveals intense brand loyalty, while the organic dominance (56%) shows they've mastered SEO without relying on paid acquisition. Their top keyword? 'myprotein' with 467K monthly searches—more than half their total traffic. This isn't a brand fighting for attention; it's a destination.
The Trust Paradox
With 204,548 Trustpilot reviews at 4.4/5 stars, Myprotein has achieved scale without sacrificing trust—rare in an industry plagued by quality concerns. But here's the catch: their top keywords reveal they're still fighting generic searches like 'protein powder' (116K monthly volume). They own their brand but haven't fully conquered the category.
The tech stack tells the real story: Tailwind CSS, Bootstrap, Ant Design, Vite, and lazy loading—this isn't a flashy, over-engineered site. It's a performance-optimized machine built for conversion. They're not wasting cycles on bleeding-edge frameworks; they're using battle-tested tools to move products.
- Built on THG's infrastructure (The Hut Group), giving them enterprise-grade logistics and global distribution
- 64% of traffic from undefined countries—likely a data gap hiding their true international footprint
- Social presence is strong but not dominant: TikTok, Twitter, YouTube, Facebook, Instagram all active
- Careers page redirects to THG's talent portal—revealing they're not hiring aggressively, suggesting stable operations
The Unsexy Unicorn
Myprotein proves that in B2C e-commerce, operational efficiency and brand trust beat viral moments every time. They're not a startup to copy—they're a blueprint for sustainable scale.
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Traffic & Engagement
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Search Traffic
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5 keywordsHow is Myprotein's SEO?
Meta Tags
Fuel Your Ambition with the No.1 Online Sports Nutrition Brand | Myprotein UK
Feel empowered with Myprotein. Shop premium supplements and gym & workout clothes from the UK's No.1 sports nutrition brand to support your goals.
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Myprotein
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Reviews (20)
Incredible
Awesome products quick delivery. Very satisfied chappy
Superb price
Superb price Fast delivery The best quality protein & creatine
I had a problem with myprotein syrup…
I had a problem with myprotein syrup bottle being damaged in transit and had leaked all over. I started a chat with myprotein and was resolved the same day and told a replacement would be sent out.
I am very happy
I am very happy, delivery was fast, thank you! The product I have bought is good as well!👍
Love this protein meal replacement.
Love this protein meal replacement.
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About myprotein.com
Feel empowered with Myprotein. Shop premium supplements and gym & workout clothes from the UK's No.1 sports nutrition brand to support your goals.
Company Overview
myprotein.com Social Media
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Phone Numbers
Technology Stack
myprotein.com uses 21 technologies across their website including Font Awesome, Google Fonts, HSTS, PHP, and more.
Fonts
Font Awesome, Google Fonts
Security
HSTS
Programming Languages
PHP
Privacy & Consent
OneTrust
Advertising
Awin, Microsoft Ads, Google Ads, Facebook Pixel
E-commerce & Payments
Klarna
Traffic & Audience
myprotein.com receives approximately 5.6M monthly visitors and ranks #8,341 globally. The website has a bounce rate of 45% with visitors viewing an average of 5.1 pages per visit. Users spend an average of 2:32 on the site.
The majority of myprotein.com's traffic comes from undefined, undefined, .
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This page provides publicly available information about myprotein.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit myprotein.com directly at https://myprotein.com.