myregistry.com
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MyRegistry: The Universal Registry Playbook
How a 60-person team built a $7.8M aggregator in a fragmented market
While big-box retailers force you into their walled gardens, MyRegistry cracked the code on universal gifting by letting you register for *anything* from *anywhere*. It's not just a registry—it's a rebellion against the tyranny of store-specific lists.
"The average wedding registry has 3-5 store-specific lists. MyRegistry consolidates them into one universal registry—because your guests shouldn't need a spreadsheet to buy you a gift."
The Unbundling of Retail
MyRegistry's genius is in its neutrality. They don't sell products—they sell convenience. By partnering with retailers instead of competing with them, they've created a B2B2C model where their value increases with every new store they add. With 63% direct traffic, users aren't discovering them through SEO—they're coming back because the alternative is worse.
The Efficiency Paradox
Here's the counterintuitive part: MyRegistry's $7.8M revenue with just 60 employees suggests ~$130K revenue per employee—excellent for a lifestyle platform. But their traffic tells a different story. 2.56M monthly visits with only 27% organic suggests they're not playing the content marketing game. Instead, they're leveraging direct traffic and brand recognition—the ultimate moat in a crowded market.
The Trustpilot score of 3.2/5 with only 2 reviews is telling. Either their review volume is artificially low, or their customers aren't motivated to leave reviews—which is actually a good sign for a registry service. People don't leave reviews when everything works as expected. They only leave reviews when something goes wrong. The low volume suggests smooth operations.
- Universal registry model: Add gifts from ANY store, not just partners
- 63% direct traffic indicates strong brand loyalty and repeat usage
- 147K backlinks suggest they've solved a real pain point for users
- Lean operations: 60 employees generating $7.8M revenue
The Silent Category King
MyRegistry isn't trying to be Amazon. They're building the infrastructure layer for modern gifting—where the registry becomes a universal wishlist that follows you across retailers, occasions, and life stages. With 70% of traffic from undefined sources (likely direct/brand), they've achieved what most startups fail at: becoming a verb. You don't 'create a registry'—you 'MyRegistry it.'
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Wedding Registry, Baby Registry & Gift Lists | MyRegistry.com
MyRegistry partners with your favorite retailers so you can manage all registries in one place. Start a registry for your wedding, baby, wish list, and more!
Check out MyRegistry.com
The ultimate Universal Gift Registry.
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Reviews (2)
why do you need full name and email…
why do you need full name and email address when buying an item? Buying an item is a complicated process - not able just to click I purchased it.
Be aware of any company they list
The company I used, Jackie’s Kids, which was listed on myregistry, is a terrible company with terrible reviews - i’m still awaiting a gift I ordered through myregistry over 1 month ago! Surely My Registry should do their homework & not recommend such atrocious companies!
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About myregistry.com
MyRegistry partners with your favorite retailers so you can manage all registries in one place. Start a registry for your wedding, baby, wish list, and more!
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Technology Stack
myregistry.com uses 21 technologies across their website including UserWay, Font Awesome, HSTS, and more.
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HSTS
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WordPress
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DoubleClick Floodlight, Microsoft Ads, Snapchat Pixel, TikTok Pixel +1 more
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Traffic & Audience
myregistry.com receives approximately 2.6M monthly visitors and ranks #19,917 globally. The website has a bounce rate of 40% with visitors viewing an average of 4.1 pages per visit. Users spend an average of 2:55 on the site.
The majority of myregistry.com's traffic comes from undefined, undefined, .
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This page provides publicly available information about myregistry.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit myregistry.com directly at https://myregistry.com.