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ResMan: The $22M Powerhouse in PropTech
How a 144-person team commands 2.2M monthly visits with minimal SEO
In the crowded property management software market, ResMan doesn't just compete—it dominates through brute-force direct traffic. With 68% of its 2.2M monthly visits coming directly, this isn't a startup finding its footing; it's an entrenched enterprise platform where users don't search—they bookmark.
"ResMan proves that in B2B SaaS, direct traffic is the ultimate moat—it means users have integrated you into their daily workflow, not just their search history."
The Traffic Paradox
Here's the counterintuitive growth story: ResMan gets only 8% organic search traffic despite 218K backlinks and ranking for 'resman software.' This isn't an SEO failure—it's a strategic strength. Their 2.2M visits come from property managers who've already converted. The low organic share signals a saturated market where incumbents win through relationships, not keywords. For founders, this is the blueprint: dominate direct traffic before chasing SEO.
The Enterprise Flywheel
With 144 employees generating $21.7M in revenue, ResMan achieves $150K revenue per employee—solid for PropTech. But the real story is their $36M funding war chest. They're not burning cash on growth hacking; they're deploying it to deepen moats. The 97.4% traffic concentration in a single 'undefined' region (likely the U.S.) reveals a hyper-focused strategy: own your home market completely before expanding. This is classic enterprise software discipline.
The tech stack tells a story of modern pragmatism. They're on AWS CloudFront with Cloudflare, using Tailwind and Bootstrap—no legacy spaghetti code. The presence of jQuery suggests they're maintaining legacy interfaces while building new ones, a common pattern in mature SaaS platforms. HSTS implementation shows security maturity. This isn't a startup MVP; it's a production system handling millions of visits monthly.
- Direct traffic dominance (68%) indicates product-market fit and sticky user behavior
- Low organic search (8%) in a high-volume keyword space signals market saturation, not weakness
- 218K backlinks with minimal SEO traffic suggests strong brand but poor content strategy
- Revenue per employee of $150K shows efficient scaling for PropTech
- Leadership team with regional VPs signals geographic expansion strategy
The Lesson for Founders: Own Your Users, Not Just Keywords
ResMan's 68% direct traffic is the real moat—everything else is just noise
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ResMan | Property Management Software Platform
Discover ResMan's all-in-one property management software designed for multifamily and affordable housing. Boost efficiency, simplify compliance, and improve the renter experience.
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About myresman.com
Discover ResMan's all-in-one property management software designed for multifamily and affordable housing. Boost efficiency, simplify compliance, and improve the renter experience.
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myresman.com uses 18 technologies across their website including Vimeo, Font Awesome, Google Fonts, HSTS, and more.
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Vimeo
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jsDelivr
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myresman.com receives approximately 2.2M monthly visitors and ranks #18,333 globally. The website has a bounce rate of 30% with visitors viewing an average of 7.9 pages per visit. Users spend an average of 7:36 on the site.
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