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The Invisible Giant of Cashback
Why a 33k-visit site with 879 employees is a strategic enigma
You’ve likely never visited myworld.com, yet it operates with the headcount of a Series B startup and the revenue of a mid-sized tech firm. This isn't a consumer-facing SaaS platform; it's the backend engine powering the 'Cashback World' ecosystem—a B2B2C behemoth hiding in plain sight.
"The traffic metrics don't lie: this is a B2B infrastructure play disguised as a consumer brand."
The Enterprise Paradox
With 879 employees and $185.5M in revenue, myworld.com defies standard SaaS ratios. Most B2C platforms with 33k monthly visits operate with lean teams, not nearly 900 staff. The reality? This is likely the corporate hub for the Cashback World network—a massive loyalty coalition serving thousands of B2B partners (retailers, partners) rather than direct consumers. The low public traffic confirms it’s a dashboard, not a destination.
The European Stronghold
The keyword data reveals a distinct regional footprint. Terms like 'my world graz' (Graz, Austria) and 'cashback srbija' (Serbia) suggest a deep penetration in Central and Eastern Europe. While the global rank of #904,771 seems low, it masks a highly localized, high-value user base. The 'undefined' countries in the traffic data likely represent European territories where they hold dominant market share in the loyalty space.
The 'Oops! Something went wrong' headline on the homepage is a classic sign of a dynamic web application firewall (WAF) or a portal that requires specific credentials. It’s not a broken site; it’s a gated one. This technical barrier reinforces the B2B nature of the operation—public access is incidental, not intentional.
- B2B2C Infrastructure: The 879 employees aren't building a consumer app; they're managing partner integrations and logistics.
- Regional Dominance: Strong foothold in Austria, Serbia, and likely the DACH region, evidenced by local search volume.
- Low Public Traffic, High Revenue: The 33k visits are the tip of the iceberg; the real volume happens behind partner logins.
- Trustpilot Ambiguity: A 3.4 rating suggests consumer-facing friction points, likely related to cashback redemption or partner disputes.
The Silent Infrastructure Play
myworld.com is a reminder that the most valuable tech companies often don't need to own the user interface to own the value chain.
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myWorld International
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Reviews (20)
A dollar saved is more than a dollar earned!
In US, there are many brands on this free APP that I’m enjoying Cashback on my purchases. It’s tax-free money, no limit on how much I can save, not just online but also in-store; not just big chain store but also local small business; not just products but also services. Now that I’m a Premium shopper, they give even higher cashback on every brand :-)
Dear Louise, thank you very much for your feedback! You're absolutely right, what is better than to enjoy saving money on all kinds of purchases?! :-) With kind regards, Mike (myWorld)
I Love shopping in myWorld
I Love shopping in myWorld! I get Cashback on every purchase for just pressing the myWorld App before I buy! How can it get any better than that?
Dear Stephanie, thank you very much for your feedback! You're absolutely right, what is better than saving money while shopping?! :-) With kind regards, Mike (myWorld)
I'm super happy!
myWorld International offers a great Cashback and rewards program, helping shoppers save money and earn shopping points on everyday purchases that they do. It’s user-friendly and works with many retailers worldwide. The company also supports education and environmental projects, making it a good choice for value and giving back. My experience as been super positive I recommend!
Dear Antelmo, thank you very much for your feedback! With kind regards, Mike (myWorld)
I'm truly happy!
I'm truly happy that an app with so many benefits and ways to get cash back on your purchases is available. I've now shopped in at least 7 places and it's super fun! I see shops popping up now and then in the downtown area and I can't wait til I have shops closer to my area that I can get my cashback and Shopping Points from. I love it!
Dear Bernhard, thank you very much for your feedback! With kind regards, Mike (myWorld)
I have been using this platform many…
I have been using this platform many times and I haven't got any issues to get cashback. Well, I did had issues in the start, but I had to learn how it works. Recommendation is to install the plug-in for Chrome. It helps a lot.
Dear Valnurat, thank you very much for your feedback! With kind regards, Mike (myWorld)
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Technology Stack
myworld.com uses 2 technologies across their website including Google Fonts, Bootstrap.
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Traffic & Audience
myworld.com receives approximately 33.6K monthly visitors and ranks #904,771 globally. The website has a bounce rate of 42% with visitors viewing an average of 1.9 pages per visit. Users spend an average of 0:20 on the site.
The majority of myworld.com's traffic comes from undefined, undefined, .
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This page provides publicly available information about myworld.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit myworld.com directly at https://myworld.com.