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BE-terna: The European Microsoft Behemoth
A €185M revenue powerhouse quietly dominating the mid-market business software space
BE-terna isn't just another Microsoft partner—it's a €185M revenue machine that has mastered the art of bundling Microsoft, Infor, and Qlik solutions into industry-specific packages. While most consultancies fight for scraps in the enterprise tier, BE-terna has built a fortress in the mid-market that generates 18,436 monthly visits without flashy marketing.
"They're not chasing enterprise logos—they're dominating the mid-market by being the single point of contact for three competing software giants."
The Triple-Stack Advantage
BE-terna has cracked the code on vendor lock-in without the lock-in. By being a Microsoft Solutions Partner, Infor Gold Channel Partner, AND Elite Qlik Solution Provider simultaneously, they offer clients what no single vendor can: platform-agnostic solutions. This isn't just smart—it's defensive moat building. When a client needs ERP (Infor), CRM (Microsoft Dynamics), and analytics (Qlik), BE-terna doesn't hand them off to three different partners. They own the entire stack, increasing switching costs and lifetime value.
The Traffic Paradox
Here's what's fascinating: BE-terna gets 18,436 monthly visits with 48% coming organically, yet their global rank is #1,420,276. This isn't a traffic problem—it's a precision targeting strategy. Their top keywords reveal the playbook: 'beterna' (840 volume) and 'be-terna' (610 volume) dominate branded searches, while 'telefonica tech' (1,780 volume) shows they're capturing competitor overflow. They're not playing the volume game; they're capturing high-intent buyers at the exact moment of vendor evaluation.
The tech stack tells another story. Using jQuery, Slick, Tailwind CSS, and Bootstrap alongside Vite suggests a pragmatic, not bleeding-edge approach. They're not rebuilding their marketing site every year—they're shipping. Google Analytics and Tag Manager are standard, but the Cloudflare + cdnjs + jsDelivr combo shows they care about global performance. This is a company that optimizes for reliability over flashiness.
- 911 employees generating €185M = ~€203K revenue per employee—strong for a services business
- 48% organic traffic suggests brand recognition in a space where most rely on paid acquisition
- Top keyword is 'telefonica tech' (1,780 volume)—they're winning against larger competitors
- No funding needed: self-sustaining growth model with healthy margins
The Silent Giant of Mid-Market Digital Transformation
BE-terna proves you don't need to be a global brand to build a €185M business—you just need to be the best at solving specific problems for specific markets. Their secret? Being boringly reliable in an industry obsessed with shiny objects.
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BE-terna | Microsoft Solutions Partner | Infor Gold Channel Partner | Elite Qlik Solution Provider
Modern Business Software solutions for different industries and challenges based on Microsoft, Infor or Qlik platform. Find out more about our offers!
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About be-terna.com
Modern Business Software solutions for different industries and challenges based on Microsoft, Infor or Qlik platform. Find out more about our offers!
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Technology Stack
be-terna.com uses 16 technologies across their website including HSTS, PHP, Webflow, and more.
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PHP
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Webflow
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Varnish
CDN
cdnjs, jsDelivr
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Cloudflare
Traffic & Audience
be-terna.com receives approximately 18.4K monthly visitors and ranks #1,420,276 globally. The website has a bounce rate of 45% with visitors viewing an average of 1.7 pages per visit. Users spend an average of 0:15 on the site.
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