n2bbrasil.com
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N2B Brasil: The Invisible Tech Powering Gym Results
A $16.1M B2B play turning body composition data into gym loyalty
While fitness apps fight for direct consumer attention, N2B Brasil operates in the lucrative B2B shadows, providing the bioimpedance infrastructure that powers elite gyms across the country. They aren't selling fitness; they're selling measurable results.
"In a crowded fitness market, N2B Brasil dominates by owning the data layer—turning subjective 'feeling fit' into objective, recurring revenue for gym partners."
The B2B2C Playbook
N2B doesn't chase the end user; they empower the gym owner. With 98 employees and $16.1M in revenue, they've built a moat by becoming an essential operational tool for fitness chains. Their model is classic B2B2C: sell to the business, and the business mandates the usage to its clients. This creates a captive audience and sticky revenue streams that consumer apps can't match.
The Data Moat
The tech stack reveals a focus on reliability and user experience—jQuery, Tailwind CSS, and Zendesk support. But the real asset is the proprietary data collected from thousands of body scans. This data isn't just stored; it's used to refine nutritional guidance and retention strategies. While their global rank is low (12.8M), this is irrelevant for a B2B service where direct traffic and client portals matter more than public SEO.
- Vertical Integration: They control the hardware (bioimpedance), software (My Nutri platform), and support.
- Niche Dominance: Focusing strictly on bioimpedance for gyms avoids the dilution of general fitness apps.
- Operational Efficiency: A high revenue-per-employee ratio suggests a lean, scalable service model.
The leadership team composition is telling. With a CTO (Diego Domingues) and a Head of Product Design (Laerte Junior) alongside a Sports Nutritionist (Amanda Montanari), N2B balances technical rigor with clinical expertise. This isn't just a tech startup; it's a health service wrapped in SaaS.
The Silent Giant of Brazilian Fitness Tech
While consumer fitness apps burn cash on user acquisition, N2B Brasil quietly monetizes the infrastructure that makes gyms indispensable.
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Bioimpedância Avançada Para Redes de Academia | My Nutri
Serviço de bioimpedância para academias. Soluções para transformar os resultados do seu negócio fitness. Saiba mais agora!
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About n2bbrasil.com
Serviço de bioimpedância para academias. Soluções para transformar os resultados do seu negócio fitness. Saiba mais agora!
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n2bbrasil.com uses 18 technologies across their website including Font Awesome, Google Fonts, PHP, Framer, WordPress, and more.
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n2bbrasil.com receives approximately 1.2K monthly visitors and ranks #12,809,561 globally. The website has a bounce rate of 68% with visitors viewing an average of 1.3 pages per visit. Users spend an average of 0:00 on the site.
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