invel.com.br
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Invel: The Infrared Tech Company Hiding in Plain Sight
A $4.1M health tech business with a surprising SEO identity crisis
Invel.com.br presents a fascinating paradox: a company selling infrared technology for health, yet its digital footprint reveals a chaotic SEO strategy that prioritizes 'futon casal' over core products. This isn't just a tech oversight—it's a strategic blind spot costing them millions in untapped organic traffic.
"When your top keyword is 'futon casal' (730 volume) instead of 'infravermelho,' you're not selling technology—you're fighting a keyword war you don't understand."
The Identity Crisis
Invel's traffic profile exposes a fundamental misalignment. With 100% of traffic from 'undefined' (likely Brazil) but only 2,327 monthly visits, they're barely scratching their domestic market. The 41-person team generates $100K+ per employee—strong for health tech—but this efficiency is wasted when potential customers search for 'creme para celulite não funciona?' (180 volume) instead of Invel's infrared solutions. The company owns the 'invel' brand term (410 volume) but fails to dominate the broader infrared health category.
The SEO Opportunity Gap
Here's the brutal math: Invel's top 5 keywords generate ~1,770 monthly searches, yet they only capture 18% of this through organic search. That's roughly 320 organic visits monthly from a pool of nearly 2,000 targeted searches. At a $4.1M revenue base, even a 1% conversion rate on these missed keywords represents a $40K+ monthly opportunity they're leaving on the table. Their Shopify-based stack (PWA-ready, Tailwind CSS, Bootstrap) is technically capable, but content strategy is failing.
The tech stack tells another story. Invel runs on a modern Shopify foundation with PWA capabilities, Swiper for product carousels, and Vite for build optimization—solid infrastructure for e-commerce. Yet their 'About Us' page lives on a Porto Demo2 Shopify template, suggesting they're either in transition or never customized beyond the default. This technical competence contrasts sharply with their digital marketing amateurism, creating a company that's built for scale but markets like a side project.
- Revenue-per-employee of $100K+ indicates healthy unit economics
- Top keyword 'futon casal' (730 volume) reveals content strategy gone wrong
- Only 18% organic traffic suggests underinvestment in SEO
- Modern tech stack (PWA, Vite) underutilized for growth
- 41 employees for $4.1M revenue shows operational efficiency despite marketing gaps
The Verdict: A Sleeping Giant in Brazil's Health Tech
Invel has the product, team, and tech to dominate infrared health—but its SEO and content strategy are asleep at the wheel. The opportunity isn't in fixing the tech; it's in reclaiming the narrative around 'bioceramica' and 'infravermelho' before competitors wake up.
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Technology Stack
invel.com.br uses 35 technologies across their website including YouTube Embed, Font Awesome, Google Fonts, hCaptcha, HSTS, and more.
Video
YouTube Embed
Fonts
Font Awesome, Google Fonts
Security
hCaptcha, HSTS, reCAPTCHA
Cloud & Hosting
Amazon S3, Amazon Web Services, AWS CloudFront, Cloudflare
Translation
Weglot
Email Marketing
Klaviyo, Mailchimp
Traffic & Audience
invel.com.br receives approximately 2.3K monthly visitors and ranks #5,424,334 globally. The website has a bounce rate of 20% with visitors viewing an average of 3.2 pages per visit. Users spend an average of 1:32 on the site.
The majority of invel.com.br's traffic comes from .
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