n2y.com
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The Quiet Giant of Special Ed Tech
How n2y built a $70M empire helping 2 million students learn differently
While Silicon Valley chases AI hype, n2y quietly built a $70M business breaking down learning barriers. With 338 employees and 1.3M monthly visits, this isn't a startup—it's the operating system for special education.
"The most powerful educational tech isn't the flashiest—it's the one that works for every mind."
The Silent Majority
n2y's traffic tells a story of deep institutional trust. With 70% direct traffic and only 27% organic search, they've become the default choice for schools. Teachers aren't searching for alternatives—they're already using Unique Learning System. This is brand moat in action: when your product becomes the category, you don't need to fight for attention.
The Network Effect of Special Ed
Their keyword strategy reveals a masterclass in vertical dominance. 'Unique Learning System' (14K searches) and 'news2you' (13K searches) aren't generic terms—they're proprietary product names that own the category. When a teacher searches 'uls', they're not browsing; they're logging in. This is how you build a moat: make your brand the verb.
The tech stack reveals disciplined execution. Next.js, Tailwind, Vite—modern but stable. No experimental frameworks, no bleeding-edge tech debt. They're building for longevity, not hype cycles. This is a team that ships features, not fundraising decks.
- Deep vertical integration: They own the entire workflow from assessment to lesson planning
- Institutional lock-in: 70% direct traffic proves sticky adoption
- Category ownership: Product names become search terms
- Proven scale: $70M revenue with 338 employees = $207K revenue per employee
The Real Disruption is Invisible
While edtech chases trends, n2y solves the hardest problem: making learning accessible for every mind. And they're getting paid for it.
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Open Graph Image
https://images.prismic.io/everway/Z3-mm5bqstJ99Nze_Homepage-meta-social-image.png?auto=format,compress&rect=0,0,1200,630&w=2400&h=1260
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Everway: Unlocking potential, helping individuals to thrive | Everway
Break down barriers to learning and work with our advanced technology. Unlock the full potential of every mind.
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Reviews (2)
Fine institution
Fine institution! thanks!
Positives and Negatives
This curriculum has its positives and negatives. I've used it working at a couple different school districts. I don't love the screen aspect, because I have had some students who just can't learn well that way and some students who become fixated on screens and it increases their behaviors. And for some students the material is not the right level and it can be difficult to make it work. However it does seem to work decently for some students, the curriculum itself is pretty good quality, and I like that it helps streamline the process of working on goals with students, as special education teachers face a mountain of paperwork. Overall a mixed review and I would like to see more and better options for curriculum for this population of students.
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About n2y.com
Break down barriers to learning and work with our advanced technology. Unlock the full potential of every mind.
Company Overview
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Technology Stack
n2y.com uses 13 technologies across their website including Font Awesome, Prismic, WordPress, Cookiebot, and more.
Fonts
Font Awesome
CMS
Prismic, WordPress
Privacy & Consent
Cookiebot
Analytics & Marketing
Google Tag Manager, Google Analytics
Performance
Lazy Loading, Priority Hints
Web Standards
Twitter Cards
Traffic & Audience
n2y.com receives approximately 1.3M monthly visitors and ranks #26,642 globally. The website has a bounce rate of 11% with visitors viewing an average of 12.6 pages per visit. Users spend an average of 13:19 on the site.
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