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esped.com
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esped.com

26 technologies
VerifiedVisit2.0M/mo$4M2826 Tech
Deep Dive

eSped: The 28-Person Powerhouse Behind Special Ed

How a niche edtech platform commands 2M+ monthly visits and a $3.5M revenue engine.

In the sprawling, often chaotic world of edtech, eSped isn't trying to be everything to everyone. It’s a surgical strike—a specialized platform for Special Education Management that was acquired by Frontline Education in 2016. Yet, despite the corporate rebranding, the domain esped.com remains a traffic magnet, pulling in over 2 million monthly visits with a lean team of just 28 people.

2.0M
Monthly Visits
28
Employees
$3.5M
Annual Revenue
52%
Direct Traffic

"eSped proves that in B2B SaaS, dominating a niche vertical is infinitely more valuable than scratching the surface of a broad market."

The Traffic Paradox

The most telling metric here isn't the 2M monthly visits—it's the composition. With 52% direct traffic and only 31% organic search, eSped has achieved something rare: brand recall. Educators and administrators aren't Googling 'special ed software' and hoping for the best; they are typing 'esped login' directly into their browsers. This indicates a captive audience locked into a workflow, a sign of high sticky-ness in the K-12 sector.

The Acquisition Effect

eSped is a case study in successful M&A integration. Acquired by Frontline Education, the platform retained its domain equity and brand recognition while benefiting from the parent company's infrastructure. The tech stack reveals this maturity: a blend of jQuery, Bootstrap, and Tailwind CSS suggests a stable, legacy-heavy codebase optimized for reliability over flashiness. It’s not about disrupting; it’s about sustaining.

  • Vertical Dominance: Commands the specific niche of special education compliance and management.
  • High Efficiency: $125k revenue per employee suggests a highly optimized, low-overhead operation.
  • Search Anomalies: Misspellings like 'esped hanvoer' still drive significant volume, highlighting user intent.
Doesn't rely on viral marketing or broad SEO strategies.
Leverages deep integration within school districts (high direct traffic).
Doesn't appear to be aggressively expanding its feature set beyond special education management.
Focuses entirely on compliance and workflow for a specific user persona.

For founders and investors, eSped represents a 'boring' business done right. The tech stack—featuring jQuery and Bootstrap—isn't cutting-edge, but it doesn't need to be. The value isn't in the code; it's in the lock-in. Once a school district adopts eSped for IEP (Individualized Education Program) management, switching costs are astronomical due to compliance requirements. This creates a defensive moat that sustains $3.5M in revenue on a shoestring team.

The Silent Giant of K-12 Tech

eSped proves that you don't need to be a household name to build a sustainable, high-value business. You just need to own a critical piece of the infrastructure.

What tech stack does Esped use?

48 detected
Accessibility1
Video1
Error Tracking1
Programming Languages1
Privacy & Consent1
Marketing Automation1
Web Standards1
UI Libraries1
JavaScript Libraries3
Tracking & Analytics22
G
Google Analytics
G
Google Tag Manager
F
Facebook Pixel
L
LinkedIn Insight Tag
L
LinkedIn Insight Tag
S
Segment
M
Microsoft Clarity
T
Twitter Pixel
G
Google Tag Manager
M
Microsoft Clarity
G
Google Analytics
L
LinkedIn Insight Tag
F
Facebook Pixel
T
Twitter Ads
L
LinkedIn
G
Google DoubleClick
F
Facebook
T
Tracking Pixel
C
Cloudflare Insights
B
Bing
T
Tracking Service
S
Sentry

How much traffic does Esped get?

Traffic & Engagement

538.3K
Monthly Visits
-11.9%
26.3
Pages/Visit
19:31
Avg. Duration
16%
Bounce Rate
Monthly Traffic Trend-33%
808.1K
Oct 2025
Oct
611.1K
Nov 2025
Nov
538.3K
Dec 2025
Dec

Rankings

#81,911
Global Rank
#18,932
United States Rank
Education
Category

Backlinks & Authority

4.5K
Backlinks
807
Ref. Domains
27
Authority Score
Low
Penalty Risk
Backlinks Trend+5%
4.3K
Jul 2025
Jul
4.3K
Aug 2025
Aug
4.2K
Sep 2025
Sep
4.3K
Oct 2025
Oct
4.4K
Nov 2025
Nov
4.5K
Dec 2025
Dec

Search Traffic

Organic
9.3K

Top Organic Keywords

#1esped login
4,400 vol11.8%
#7esped
22,200 vol7.2%
#1tx esped
480 vol4.1%

Where is Esped's audience located?

🇺🇸United States99.9%
🇨🇦Canada0.1%
🇨🇷Cr0.0%

Device Distribution

Desktop78.3%
Mobile21.7%

What keywords does Esped rank for?

5 keywords
1esped login16.0K vol$0.32
2esped360 vol$3.31
3esped hanover400 vol
4esped hanvoer400 vol
5frontline tyler isd sign in390 vol

How is Esped's SEO?

Open Graph Image

OG Image preview
og:image

https://www.frontlineeducation.com/wp-content/uploads/2017/11/special_ed_and_intervention.jpg

Meta Tags

title57 chars

eSped: Now Part of Frontline Special Education Management

description171 chars

In December 2016, eSped joined Frontline Education. While the name has changed to Frontline Special Education Management, the same great product, service & support remain.

og:title

eSped is now part of Frontline Education

languageEN-US

H1 Tags

h1eSped is now part of Frontline Education!

Schema Types

UnknownBreadcrumbList

Who works at Esped?

Loading leads...

What do customers think of Esped?

No Trustpilot reviews available for this company.

Frequently Asked Questions about Esped

What is Esped's Revenue?
Esped generates approximately $4M in annual revenue. With 28 employees, that's $126,000 per employee.
What does Esped do?
In December 2016, eSped joined Frontline Education. While the name has changed to Frontline Special Education Management, the same great product, service & support remain.
How fast is Esped growing?
Esped has declined by 11.9% in the last 6 months according to traffic data.
How do people interact with Esped?
When visiting Esped, visitors view an average of 26.3 pages per visit, and spend around 19:31 on the site, and the bounce rate is 15.8%.
How do people find Esped?
529.0K people (98%) visit Esped directly. 9.3K (2%) find them through organic search.
Who uses Esped?
Esped's top market is United States with 537.8K visitors (99.9%). Canada is 2nd with 416 (0.1%). Costa Rica is 3rd with 113 (0.0%).
What technologies does Esped use?
Esped uses 26 technologies across their website including Accessibility, Video, Fonts. Key technologies include AccessiBe, Wistia, Font Awesome.
Who are Esped's competitors?
Esped's main competitors include Leader Services, Public Consulting Group, Accelify, SEAS Education, N2Y. These companies operate in similar markets and compete for the same customer base.

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About esped.com

In December 2016, eSped joined Frontline Education. While the name has changed to Frontline Special Education Management, the same great product, service & support remain.

Company Overview

esped.com
Website
science_and_education
Industry
#13,336
Global Rank
2.0M
Monthly Visitors
26
Technologies

Contact esped.com

Technology Stack

esped.com uses 26 technologies across their website including AccessiBe, Wistia, Font Awesome, and more.

Accessibility

AccessiBe

Video

Wistia

Fonts

Font Awesome

Error Tracking

Sentry

Programming Languages

PHP

CMS

WordPress

Traffic & Audience

2.0M
Monthly Visits
8%
Bounce Rate
25.5
Pages/Visit
14:46
Avg. Duration

esped.com receives approximately 2.0M monthly visitors and ranks #13,336 globally. The website has a bounce rate of 8% with visitors viewing an average of 25.5 pages per visit. Users spend an average of 14:46 on the site.

The majority of esped.com's traffic comes from .

Frequently Asked Questions

What is esped.com?
In December 2016, eSped joined Frontline Education. While the name has changed to Frontline Special Education Management, the same great product, service & support remain.
What technologies does esped.com use?
esped.com uses 26 technologies including AccessiBe, Wistia, and 20 more. View the full tech stack analysis above.
How do I contact esped.com?
You can contact esped.com via email at [email protected] or through their contact page.
What are esped.com's social media accounts?
esped.com is active on twitter, youtube, facebook, linkedin, instagram. You can find links to all their social media profiles in the social section above.
Is esped.com hiring?
Check esped.com's careers page for current job openings and opportunities.
How popular is esped.com?
esped.com receives approximately 2.0M monthly visitors and ranks #13,336 globally. Traffic is declining by 5.4% month-over-month.

Related Searches

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This page provides publicly available information about esped.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit esped.com directly at https://esped.com.