The domain naanncurry.com screams 'Indian restaurant,' but the content reveals a Maryland School Counselor Association—a classic case of digital identity theft or a catastrophic branding oversight. This isn't a food startup; it's an educational non-profit operating in a domain that actively confuses its audience and cannibalizes local search traffic.

"When your top keyword is 'naan n curry issaquah' but your mission is school counseling, you have a fundamental brand disconnect that no amount of SEO can fix."

The tech stack reveals a patchwork solution: Tailwind CSS and Bootstrap for styling, jQuery and Slick for functionality, and Google Analytics to track the wrong visitors. They're using a restaurant-sounding domain with educational content, creating a cognitive dissonance that hurts both user experience and brand trust. The Instagram link points to a specific post, but without a clear brand handle, it's likely buried in a sea of food content.

• Domain mismatch: 'naanncurry.com' vs. Maryland School Counselor Association
• Keyword cannibalization: 290 monthly searches for 'naan n curry issaquah' compete with mission-driven content
• Traffic quality issue: 100% of traffic from undefined country (likely US) but domain suggests local restaurant
• Revenue efficiency: $163k revenue per employee suggests strong operations despite branding flaws