nabtrade.com.au
Get leads like Nabtrade — and thousands more
Build targeted lists by tech stack, traffic, and more
NABtrade: The Giant That Can't Be Loved
How a bank-owned trading platform trades scale for user satisfaction
NABtrade isn't a startup; it's a fortress. With 1.06M monthly visits and the backing of Australia's fourth-largest bank, it should be the default choice for Aussie traders. Yet, a Trustpilot score of 1.7/5 tells a story of friction and frustration that data alone cannot hide.
"They own the traffic, but they don't own the love. NABtrade is the definition of a captive audience."
The Traffic Paradox
The raw numbers are impressive: over a million monthly visits. However, the composition of this traffic reveals a vulnerability. A massive 65% comes from direct traffic—users typing the URL directly—while only 18% comes from organic search. This isn't a growth engine fueled by discovery; it's a monopoly on existing customers. When 95% of your traffic is domestic, you aren't competing on a global stage; you are just holding the line.
The Bank-Broker Divide
NABtrade operates in a unique intersection: it is a pure-play trading platform owned by a traditional banking giant. With just 60 employees generating an estimated $11.3M in revenue, the efficiency is notable. However, this lean operation competes against agile fintechs like Superhero or SelfWealth. The platform relies heavily on legacy tech stacks like jQuery and Bootstrap—functional, but lacking the modern, snappy feel that younger traders demand.
- Brand Inertia: The 'nab' prefix guarantees a baseline of trust and traffic.
- Tech Debt: Reliance on older frameworks (jQuery, Bootstrap) suggests a focus on stability over innovation.
- Service Friction: A 1.7/5 rating indicates severe disconnects between user expectations and platform experience.
The data paints a picture of a platform resting on its laurels. While competitors fight for market share through SEO and viral marketing, NABtrade relies on the NAB banking ecosystem to funnel users directly to its login portal. The search volume for 'nabtrade login' is nearly 40% of the volume for the brand name itself, proving that retention is high, but acquisition is passive.
The Sleeping Giant
NABtrade has the infrastructure to win, but it lacks the agility to delight.
What tech stack does Nabtrade use?
How much traffic does Nabtrade get?
Traffic & Engagement
Traffic Sources
Where is Nabtrade's audience located?
What keywords does Nabtrade rank for?
5 keywordsHow is Nabtrade's SEO?
Meta Tags
nabtrade | Trade Australian & International shares online - nabtrade
Buy and sell shares online & enjoy competitive fees with nabtrade -NAB’s online share trading platform. Stay informed with the latest ASX and international share trading news and insights.
What is Nabtrade's revenue?
Who works at Nabtrade?
Loading leads...
What do customers think of Nabtrade?
nabtrade
Categories
Activity & Engagement
Contact Information
Reviews (20)
Could have been much better
I'm not as negative as some other reviewers are about nabtrade, as it does provide a lot of functionality that mostly work better than other platforms. I've got two main complaints though: 1. Unstable website About every month or two, when trading is busy (often on a Monday morning), their website is broken: either you cannot even login (which is happening at this very moment: 11:10am, on 3 July, 2025), or it's impossible to place a trade, or the watch list doesn't work and prices displayed are all wrong. If you call their customer service, the usually reply is that "we are aware of a technical issue that impacts some customers", i then ask them can "any" user login at all? they then say they don't really know as the issue is ongoing and they don't knowwhen functionality will be restored either. I sense there is a huge underinvestment in technical capabilities. 2. No support for electronic CHESS notifications. Every month I get loads of CHESS letter in the mailbox, and finally ASX started providing electronic delivery options, so I checked with Nabtrade and they said they have no plan to adopt it in the near future despite having received numerous enquires from customers. What a shame.
Both the mobile app and the desktop site feel substandard.
The mobile app is basic and hard to read on a small screen. Bigger arrows (for price moves etc), and a bit of colour would help, but probably cost too much? As for the main (desktop), website; it's a lot better, but too oftern, we can't even log on! Is NAB too busy paying bonuses to its upper echelons, and skimping on IT for the websites? That's how it feels from a user's perspective.
Nab trades website for trading is…
Nab trades website for trading is awful. It has too much information and is not very easy to use user interface. Always hard to find what you wish to do. Their mobile app for trading is also very basic and not easy to use. They had a very low-quality app before, but even the new upgraded app does not meet the needs of even a simple consumer like me.
C𝐑y𝐏t𝐎t𝐑a𝐂k𝐈n𝐆e𝐗p𝐄r𝐓s handled my case…
C𝐑y𝐏t𝐎t𝐑a𝐂k𝐈n𝐆e𝐗p𝐄r𝐓s handled my case with exceptional care, professionalism, and expertise.
Nabtrade told a share registry to delete client's email address, then in the face of clear evidence of that, repeatedly denied they had done so
Nabtrade told a share registry to delete a client's email address. Client pleaded with them to restore the e-mail address so that the client could get company communications. Nabtrade denied they had done that (said it was impossible) and refused to write to share registry to restore the e-mail address. Client got direct evidence from the share registry that Nabtrade had done that. In the face of that clear evidence, Nabtrade repeatedly denied they had done so. Bizarre and disgraceful.
Frequently Asked Questions about Nabtrade
What is Nabtrade's Revenue?
What does Nabtrade do?
How fast is Nabtrade growing?
What technologies does Nabtrade use?
Who are Nabtrade's competitors?
What do customers think of Nabtrade?
Export Data
Unlock all exports
Download CSVs, JSONs & full reports
How to contact Nabtrade?
Contact Information
Export nabtrade.com.au Data
Download the complete tech stack, analytics, leads, and company data for nabtrade.com.au in JSON or CSV format. Use it for your sales pipeline, competitive analysis, or research.
Raw JSON Data
Click "Show" to view the raw API response data
About nabtrade.com.au
Buy and sell shares online & enjoy competitive fees with nabtrade -NAB’s online share trading platform. Stay informed with the latest ASX and international share trading news and insights.
Company Overview
nabtrade.com.au Social Media
Contact nabtrade.com.au
Email Addresses
Phone Numbers
Technology Stack
nabtrade.com.au uses 14 technologies across their website including PHP, DoubleClick Floodlight, Google Ads, Zendesk, and more.
Programming Languages
PHP
Advertising
DoubleClick Floodlight, Google Ads, Facebook Pixel
Customer Support
Zendesk
Analytics & Marketing
AppDynamics, Google Analytics
Web Standards
Twitter Cards
UI Libraries
DaisyUI, Ant Design
Traffic & Audience
nabtrade.com.au receives approximately 1.1M monthly visitors and ranks #40,904 globally. The website has a bounce rate of 17% with visitors viewing an average of 7.3 pages per visit. Users spend an average of 8:50 on the site.
The majority of nabtrade.com.au's traffic comes from undefined, undefined, .
Frequently Asked Questions
What is nabtrade.com.au?
How much does nabtrade.com.au cost?
What technologies does nabtrade.com.au use?
How do I contact nabtrade.com.au?
What are nabtrade.com.au's social media accounts?
How popular is nabtrade.com.au?
Related Searches
This page provides publicly available information about nabtrade.com.au. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit nabtrade.com.au directly at https://nabtrade.com.au.