nami.org
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NAMI: The Mental Health Giant You Missed
How a non-profit commands 800K monthly visits and 9.8M backlinks
While you were watching Headspace and Calm, the National Alliance on Mental Illness (NAMI) quietly built the most authoritative mental health platform on the web. They don't sell subscriptions—they sell support, and the internet is paying attention.
"NAMI proves that authority isn't bought—it's earned through 3,843 employees and decades of trust."
The SEO Juggernaut
With 9.8M backlinks, NAMI doesn't just compete with mental health apps—it dominates them. Their organic strategy captures 56% of traffic, while 'nami' alone commands 122K monthly searches. They rank for 'schizophrenia' (313K monthly searches) and 'bipolar disorder' (144K monthly searches)—medical terms that commercial platforms would kill for.
The Trust Paradox
Here's the kicker: NAMI's tech stack is minimal (Tailwind CSS, Cloudflare) compared to VC-backed startups burning millions on feature bloat. Yet they command 35% direct traffic—people typing nami.org directly into browsers. That's brand loyalty money can't buy.
The leadership team is stacked with proven operators: CEO Daniel Gillison, COO Mike Wood, and CDO Jessica Edwards. They're not just non-profit administrators—they're running a $300M organization with the efficiency of a tech company. Their Cloudflare Turnstile implementation shows they care about security without sacrificing user experience.
- Dominates medical search terms without paid ads
- Commands more backlinks than most Fortune 500 companies
- 35% direct traffic proves unshakeable brand authority
- Built on lean tech stack, not bloated enterprise software
The Anti-Startup Success Story
NAMI wins by being everything Silicon Valley isn't: patient, authentic, and obsessively focused on one metric that matters—lives impacted.
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About nami.org
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Technology Stack
nami.org uses 3 technologies across their website including Cloudflare Turnstile, Cloudflare, Tailwind CSS.
Security
Cloudflare Turnstile
Cloud & Hosting
Cloudflare
CSS Frameworks
Tailwind CSS
Traffic & Audience
nami.org receives approximately 790.4K monthly visitors and ranks #70,593 globally. The website has a bounce rate of 48% with visitors viewing an average of 2.3 pages per visit. Users spend an average of 1:31 on the site.
The majority of nami.org's traffic comes from undefined, undefined, .
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This page provides publicly available information about nami.org. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit nami.org directly at https://nami.org.