nasa.gov
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NASA.gov: The Ultimate Digital Launchpad
How America's space agency built a web empire that outperforms most tech unicorns
Forget Silicon Valley. The most impressive digital property in the world might just be nasa.gov—a domain that pulls 18.6 million monthly visits without selling a single product. While most government websites are digital graveyards, NASA's is a thriving ecosystem of discovery, curiosity, and raw human ambition.
"NASA doesn't just publish content—they engineer attention at planetary scale."
The Traffic Gravity Well
With 234 million backlinks, NASA.gov has built more inbound authority than most Fortune 500 companies combined. The domain's organic search dominance (48%) proves that when you solve real curiosity at scale, SEO becomes irrelevant. The 'Hubble Birthday' query alone drives 184K monthly searches—people literally want to know what the universe looked like on their birth day.
The Growth Engine
NASA's tech stack reveals a modern, scalable architecture: Tailwind CSS for rapid UI development, PWA capabilities for offline access, and Priority Hints for performance optimization. This isn't your grandfather's government website. They're using Slick and Splide for carousels, Ant Design for components, and jQuery for legacy compatibility—balancing cutting-edge with accessibility requirements.
The traffic distribution is telling: 50.5% from 'undefined' (likely direct U.S. traffic), with international markets like India, UK, Canada, and Germany each contributing 3-5%. This isn't a global brand in the traditional sense—it's a national treasure that the world accesses through curiosity, not marketing.
- Domain authority that rivals tech giants: 234M backlinks from educational institutions, media, and space enthusiasts
- Content strategy that turns science into stories: Artemis blog, live launches, and 'NASA Worldview' data tools
- Multi-platform presence: 45M+ YouTube subscribers, 25M+ Instagram followers, 8M+ Twitter/X followers
- Zero commercial intent: 100% mission-driven traffic that converts on engagement, not purchases
NASA.gov is the ultimate proof that mission beats monetization
While startups chase ARR, NASA built a digital empire by solving humanity's biggest questions. Their secret? Content so compelling it doesn't need a sales funnel—just a browser.
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5 keywordsHow is Nasa's SEO?
Open Graph Image
https://www.nasa.gov/wp-content/uploads/2018/07/174116main_2006_01777_highres.jpg
Meta Tags
NASA
NASA.gov brings you the latest news, images and videos from America's space agency, pioneering the future in space exploration, scientific discovery and aeronautics research.
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Nasa
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Reviews (14)
just tell me the answer man
im on nasa kids trying to find something and you show me what pluto looks like to the sun or whatever and you cant even tell me what its made of ive scanned BOTH the pages the pages for nasa kids and the one "all about pluto" if its all about pluto can i know what its made of?? whats going on i really like how it helped me for most of the part though
Nice
Yeah! what about this?
Nasa is the best place to learn about…
Nasa is the best place to learn about science. Also, why do people say the moon landing was fake? WE LITERALLY HAD MILLIONS OF PEOPLE WATCHING. Also, I am super interested on going to Mars. Keep doing good Nasa
Very informative I live NASA
Very informative I live NASA
Fantastic
I'm very interested your site explain the planet and other special future!
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About nasa.gov
NASA.gov brings you the latest news, images and videos from America's space agency, pioneering the future in space exploration, scientific discovery and aeronautics research.
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Technology Stack
nasa.gov uses 17 technologies across their website including HSTS, reCAPTCHA, PHP, WordPress, and more.
Security
HSTS, reCAPTCHA
Programming Languages
PHP
CMS
WordPress
Analytics & Marketing
Google Tag Manager, Google Analytics
Performance
Lazy Loading, Priority Hints
Web Standards
Twitter Cards, RSS, PWA
Traffic & Audience
nasa.gov receives approximately 18.6M monthly visitors and ranks #2,516 globally. The website has a bounce rate of 54% with visitors viewing an average of 4.3 pages per visit. Users spend an average of 2:55 on the site.
The majority of nasa.gov's traffic comes from undefined, undefined, .
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This page provides publicly available information about nasa.gov. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit nasa.gov directly at https://nasa.gov.