nasba.org
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NASBA: The Invisible Hand of the CPA World
How a 181-person nonprofit commands the $32.5M backbone of American accounting
NASBA isn't a household name, but for every CPA in America, it's the invisible gatekeeper. With 562,196 monthly visitors and direct control over the CPA exam's infrastructure, this nonprofit operates with the scale of a tech giant and the precision of a regulator.
"NASBA doesn't just certify accountants—it certifies the system that certifies accountants."
The Traffic Fortress
When 66% of traffic comes direct, you've built an institution, not just a website. Accountants don't discover NASBA—they have it bookmarked. The 28% organic search traffic is largely defensive, with 'nasba login' and 'nasba cpa portal' dominating search volume. This isn't growth hacking; it's market dominance through necessity.
The Revenue Paradox
Here's what's fascinating: 181 employees generating $32.5M in revenue means $179,558 per employee. For a nonprofit controlling a critical professional pathway, this is lean efficiency. Compare that to tech companies at similar scale, and you realize NASBA runs like a utility—essential, regulated, and ruthlessly efficient.
The technology stack tells the story of a hybrid organization. They use jQuery and Bootstrap (legacy but reliable) alongside modern Tailwind CSS and DaisyUI. This isn't a startup chasing trends; it's an institution balancing stability with modernization. The presence of Cloudflare and Priority Hints shows they understand scale and performance, even if their UI choices hint at a slower-moving ship.
- Dominates CPA exam logistics with 1.07M backlinks—more than most Fortune 500s
- Operates as the central nervous system for 55+ state boards
- Controls the single most valuable keyword in accounting: 'cpa exam' (13.8K monthly searches)
- Runs a social media presence across 5 platforms with zero paid amplification
The Ultimate Gatekeeper
NASBA proves that in regulated industries, infrastructure beats innovation. They don't need to be trendy—they just need to be there when 562K accountants need to log in.
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National Association of State Boards of Accountancy
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About nasba.org
National Association of State Boards of Accountancy
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nasba.org uses 14 technologies across their website including HSTS, PHP, WordPress, and more.
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nasba.org receives approximately 562.2K monthly visitors and ranks #75,004 globally. The website has a bounce rate of 33% with visitors viewing an average of 4.5 pages per visit. Users spend an average of 3:55 on the site.
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