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natera.com
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natera.com

20 technologies
VerifiedGrowingVisit1.0M/mo$565M4.7K20 Tech25 Leads
Deep Dive

Natera: The Silent Giant of Cell-Free DNA

A $565M revenue powerhouse quietly dominating oncology and women's health diagnostics

While Silicon Valley obsesses over AI chips and consumer apps, Natera quietly built a $565M biotech empire by decoding the most intimate data of all: the genetic blueprint circulating in your blood. This isn't just diagnostics—it's a fundamental reimagining of how we detect disease before symptoms even appear.

$564.8M
Annual Revenue
4,724
Employees
1M+
Monthly Website Visits
57K+
Backlinks

"Natera isn't just reading DNA—they're reading the future of patient care, one cell-free molecule at a time."

The Invisible Patient Network

With 1M+ monthly visits and 60% direct traffic, Natera's user base isn't browsing—they're returning. The 'natera login' search volume (11,430/month) reveals a platform deeply embedded in clinical workflows. These aren't casual consumers; they're oncologists, OB-GYNs, and transplant specialists making life-altering decisions. The 34% organic search suggests strong brand recognition, but the direct traffic dominance shows Natera has become essential infrastructure in modern medicine.

The Trust Paradox

Here's the fascinating contradiction: Natera operates in the most regulated industry on earth (healthcare), yet maintains a 3.8/5 Trustpilot rating from 111 reviews. For a medical diagnostic company, that's remarkably high. Most health tech struggles to break 3.0 due to insurance complexities and patient anxiety. Natera's score suggests they've cracked the code on transparency and user experience in a field notorious for opacity. Their secret? Treating patients as partners, not specimens.

The tech stack reveals their hybrid nature: jQuery and Bootstrap (mature, stable) alongside Tailwind CSS and DaisyUI (modern, agile). This isn't a startup hacking together a MVP—it's a scaled operation that balances reliability with innovation. The presence of Google Tag Manager and Priority Hints shows a sophisticated marketing and performance operation, while Ant Design suggests serious internal tooling investment. They're building for the long haul, not the quick exit.

  • Dominates cell-free DNA testing across oncology, women's health, and organ transplant monitoring
  • Built a moat through proprietary Signatera and Panorama test platforms that competitors can't easily replicate
  • Captures 95.4% of traffic from 'undefined' markets—likely the US healthcare system where they're entrenched
  • Maintains enterprise-grade security with a dedicated CISO and Chief Compliance Officer
Doesn't chase consumer wellness fads or direct-to-consumer genetic testing
Focuses exclusively on clinical-grade diagnostics with physician oversight
Avoids the '23andMe' model of ancestry and lifestyle insights
Builds deep integration with hospital systems and biopharma partners
No flashy mobile app or gamified patient experience
Creates defensible IP around tumor-informed MRD detection and non-invasive prenatal testing

The Silent Monopoly Builder

Natera isn't disrupting healthcare—it's becoming healthcare's essential infrastructure, one cell-free DNA test at a time.

What tech stack does Natera use?

25 detected
Video1
Security1
Programming Languages1
Customer Support1
E-commerce & Payments1
Analytics & Marketing1
Performance1
Web Standards1
UI Libraries2
JavaScript Libraries3
Tracking & Analytics5
G
Google Analytics
G
Google Tag Manager
G
Google Tag Manager
G
Google APIs
G
Google Static

How much traffic does Natera get?

Traffic & Engagement

1.4M
Monthly Visits
+48.8%
8.3
Pages/Visit
5:56
Avg. Duration
32%
Bounce Rate
Monthly Traffic Trend+36%
999.6K
Oct 2025
Oct
913.8K
Nov 2025
Nov
1.4M
Dec 2025
Dec

Rankings

#37,680
Global Rank
#8,413
United States Rank
Healthcare
Category

Backlinks & Authority

57.7K
Backlinks
4.8K
Ref. Domains
49
Authority Score
Low
Penalty Risk
Backlinks Trend+2%
56.8K
Jul 2025
Jul
57.7K
Aug 2025
Aug
59.2K
Sep 2025
Sep
58.5K
Oct 2025
Oct
59.2K
Nov 2025
Nov
57.7K
Dec 2025
Dec

Search Traffic

Organic
216.6K
Paid
1.4K

Top Organic Keywords

#1natera
90,500 vol35.2%
#1natera login
27,100 vol10.5%
#1natera patient portal
6,600 vol2.6%
#1natera genetic testing
5,400 vol2.1%
#2nipt test
40,500 vol1.6%

Where is Natera's audience located?

🇺🇸United States98.5%
🇫🇷France0.3%
🇨🇦Canada0.2%
🇱🇰Lk0.1%
🇮🇳India0.1%

Device Distribution

Desktop18.9%
Mobile81.1%

What keywords does Natera rank for?

5 keywords
1natera41.4K vol$2.77
2natera login11.4K vol$3.80
3natera careers2.3K vol$2.53
4natera patient portal1.6K vol$3.52
5nutera2.0K vol$2.07

How is Natera's SEO?

Open Graph Image

OG Image preview
og:image

https://www.natera.com/wp-content/uploads/2022/02/Natera-social.jpg

Meta Tags

title48 chars

Natera: A global leader in cell-free DNA testing

description156 chars

Dedicated to oncology, women’s health, and organ health. Natera’s cell-free DNA tests help protect health and inform more personalized decisions about care.

og:title

Natera: A global leader in cfDNA testing

languageEN-US

H1 Tags

h1Protect Health and Inform Earlier, More Targeted Interventions

Schema Types

Unknown

What is Natera's revenue?

$565M
Annual Revenue
4,724
6%
Employees
$120K
Revenue/Employee
$404M
Total Funding
$6.4B
Valuation
San Carlos, United States
Headquarters

Who works at Natera?

Loading leads...

What do customers think of Natera?

Natera

Natera

3.8
111 reviews
✓ Claimed

Categories

Medical Laboratory#undefinedBiotechnology Company#undefined

Activity & Engagement

Reply Rate
80%
Avg. Reply Time
5.0 days
Claimed Date
3/11/2025

Contact Information

Address:
13011A McCallen Pass
Austin, US

Reviews (20)

Filter by rating:
customer
12/29/2025
🇺🇸 United States2 reviewsOrganicUnverified
Experience date: 12/23/2025
Concierge Service

Jaimie, was super helpful and accommodating. I didn’t realize that the Natera test had this type of concierge service. It was a nice surprise.

Company Response1/2/2026

Thanks so much for taking time to leave a review!

Gerson Giron iglesias
12/18/2025
🇺🇸 United States1 reviewsBasicLinkVerified
Experience date: 12/18/2025
I would like to said thank you to Yoenna Smith the phlebotomist in austin texas

I would like to said thank you to Yoenna Smith the phlebotomist in Austin Texas for her excelent and great services. Thanks to her to take all her time to explain me all the process I really aprecciate all her hard work.

Company Response1/2/2026

We strive to provide the best experience possible and appreciate hearing positive feedback. Thank you.

Donna Upchurch
12/10/2025
🇺🇸 United States1 reviewsOrganicUnverified
Experience date: 12/10/2025
Working with Jaimie was phenomenal

Working with Jaimie was phenomenal. She is so friendly and helpful. Made the whole process enjoyable.

Company Response12/16/2025

Thank you for leaving a review.

LW
12/10/2025
🇺🇸 United States2 reviewsOrganicUnverified
Experience date: 12/9/2025
Easy process

The test kit was delivered quickly. Jamie contacted me and discussed the process, gave me easy to understand instructions, and answered all my questions. FedEx picked up the kit and delivered it back to Natera. Now I just wait for the results.

Company Response12/16/2025

We appreciate hearing positive feedback, thanks for leaving a review.

Douglas Martin
12/7/2025
🇺🇸 United States1 reviewsOrganicUnverified
Experience date: 12/7/2025
Communication

Jamie was outstanding in every respect, fast and efficient.

Company Response12/16/2025

Thank you for taking time to leave this review.

Frequently Asked Questions about Natera

What is Natera's Revenue?
Natera generates approximately $565M in annual revenue. With 4,724 employees, that's $119,568 per employee. The company has raised $404M in total funding.
What does Natera do?
Dedicated to oncology, women’s health, and organ health. Natera’s cell-free DNA tests help protect health and inform more personalized decisions about care.
How fast is Natera growing?
Natera has grown by 48.8% in the last 6 months according to traffic data. employee count has changed by 6% year over year.
How do people interact with Natera?
When visiting Natera, visitors view an average of 8.3 pages per visit, and spend around 5:56 on the site, and the bounce rate is 32.2%.
How do people find Natera?
1.1M people (84%) visit Natera directly. 216.6K (16%) find them through organic search. 1.4K (0%) come through paid advertising.
Who uses Natera?
Natera's top market is United States with 1.3M visitors (98.5%). France is 2nd with 3.8K (0.3%). Canada is 3rd with 2.7K (0.2%).
What technologies does Natera use?
Natera uses 20 technologies across their website including Video, Fonts, Security. Key technologies include Wistia, Font Awesome, Google Fonts, HSTS.
Who are Natera's competitors?
Natera's main competitors include Invitae, CareDx, Guardant Health, Sema4, Harmony. These companies operate in similar markets and compete for the same customer base.
What do customers think of Natera?
Natera has a Trustpilot score of 3.8 out of 5 (4 stars) based on 111 customer reviews.

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About natera.com

Dedicated to oncology, women’s health, and organ health. Natera’s cell-free DNA tests help protect health and inform more personalized decisions about care.

Company Overview

natera.com
Website
health
Industry
#40,970
Global Rank
1.0M
Monthly Visitors
20
Technologies
25+
Employees

Contact natera.com

Email Addresses

Phone Numbers

Technology Stack

natera.com uses 20 technologies across their website including Wistia, Font Awesome, Google Fonts, HSTS, and more.

Video

Wistia

Fonts

Font Awesome, Google Fonts

Security

HSTS

Programming Languages

PHP

CMS

WordPress

Cloud & Hosting

Amazon Web Services, AWS CloudFront

Traffic & Audience

1.0M
Monthly Visits
33%
Bounce Rate
6.4
Pages/Visit
5:10
Avg. Duration

natera.com receives approximately 1.0M monthly visitors and ranks #40,970 globally. The website has a bounce rate of 33% with visitors viewing an average of 6.4 pages per visit. Users spend an average of 5:10 on the site.

The majority of natera.com's traffic comes from undefined, undefined, .

Frequently Asked Questions

What is natera.com?
Dedicated to oncology, women’s health, and organ health. Natera’s cell-free DNA tests help protect health and inform more personalized decisions about care.
How much does natera.com cost?
You can view natera.com's pricing and plans on their pricing page. Visit their website for the most up-to-date pricing information.
What technologies does natera.com use?
natera.com uses 20 technologies including Wistia, Font Awesome, Google Fonts, and 14 more. View the full tech stack analysis above.
How do I contact natera.com?
You can contact natera.com via email at [email protected] or through their contact page.
What are natera.com's social media accounts?
natera.com is active on twitter, facebook, linkedin, instagram. You can find links to all their social media profiles in the social section above.
Is natera.com hiring?
Check natera.com's careers page for current job openings and opportunities. The company has 25+ known employees.
How popular is natera.com?
natera.com receives approximately 1.0M monthly visitors and ranks #40,970 globally. Traffic is growing by 11.5% month-over-month.

Related Searches

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This page provides publicly available information about natera.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit natera.com directly at https://natera.com.