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NBBJ: The Tech-Forward Architect
How a 60-year-old firm built a $489M business designing Google's offices
In a world where architecture is often seen as a relic of the analog era, NBBJ is quietly building a $489M empire by designing the physical spaces where tech giants like Google and Amazon actually work. They aren't just designing buildings; they're engineering environments for innovation.
"NBBJ isn't selling blueprints; they're selling the physics of productivity."
The Amazon Spheres & Google HQs
NBBJ’s portfolio reads like a Silicon Valley roadmap. They designed the Amazon Spheres—a biodome workspace that feels like a sci-fi movie set—and Google's South Lake Union campus. These aren't just offices; they're recruitment tools. The firm leverages its 'ideas-driven' approach to create spaces that tech workers brag about on social media. Their top search terms prove it: 'nbbj amazon spheres' and 'google south lake union' drive significant organic traffic.
The Data-Driven Design Edge
While traditional firms rely on gut instinct, NBBJ integrates computational design and data analytics. With a tech stack featuring Vite and Ant Design, their digital presence mirrors their physical philosophy: optimized, efficient, and modern. They don't just guess what a hospital wing needs; they model it. This hybrid approach allows them to charge premium rates while competitors struggle to keep up.
The firm's structure reveals a deliberate scaling strategy. With offices in Boston, Columbus, and London, they've created a network that captures both East Coast biotech and West Coast big tech. Their LinkedIn following of 30k+ isn't vanity—it's a recruitment funnel that feeds their 1,082-strong workforce.
- Deep integration with tech giants: Google and Amazon are repeat clients, validating their 'future of work' methodology.
- Healthcare design specialization: They don't just build offices; they design hospitals, blending community impact with high-margin contracts.
- Global footprint: Offices in Boston, Columbus, and London ensure 24/7 project continuity and geographic diversification.
The Architect as Tech Partner
NBBJ proves that in the digital age, physical space is the ultimate software interface.
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An Ideas-Driven Architecture and Design Firm | NBBJ
We design places and experiences that positively impact community, health and the environment.
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About nbbj.com
We design places and experiences that positively impact community, health and the environment.
Company Overview
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Technology Stack
nbbj.com uses 15 technologies across their website including Font Awesome, HSTS, Prismic, and more.
Fonts
Font Awesome
Security
HSTS
CMS
Prismic
Cloud & Hosting
Vercel
Analytics & Marketing
Clarity, Google Tag Manager, Google Analytics
Performance
Lazy Loading
Traffic & Audience
nbbj.com receives approximately 20.6K monthly visitors and ranks #1,338,923 globally. The website has a bounce rate of 40% with visitors viewing an average of 1.7 pages per visit. Users spend an average of 0:24 on the site.
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