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nbc11news.com

15 technologies
VerifiedVisit$16M5515 Tech
Deep Dive

NBC11: The Local News Anomaly

A 55-person operation generating $16M in Grand Junction—here's why it works.

In a media landscape dominated by national conglomerates, NBC11News.com represents a fascinating anomaly: a hyper-local news station in Grand Junction, CO, that manages to generate $16.1M in revenue with a lean team of just 55 employees. But the real story isn't the revenue—it's the deliberate, almost retrograde strategy of dominating a specific geography while the rest of the industry chases scale.

$16.1M
Annual Revenue
55
Employees
1
Trustpilot Reviews
N/A
Monthly Visits

"The most telling metric isn't their revenue—it's their zero reported web traffic, suggesting a business model built on legacy broadcast, not digital transformation."

The Gray TV Backbone

NBC11 isn't an independent entity; it's a local affiliate of Gray Television (Gray TV). This explains the revenue stability ($16M) but also the digital stagnation. The domain nbc11news.com is essentially a digital storefront for a broadcast business, evidenced by the fact that career applications redirect to gray.tv/careers. They aren't building a digital media company; they are maintaining a broadcast one.

The 'Marc Cadez' Paradox

Their top organic keyword is 'marc cadez grand junction' with 380 monthly searches. This isn't a trending national story; it's a hyper-local search term. This reveals their SEO strategy is passive—relying on branded searches and local curiosity rather than active content marketing. They own the local airwaves, but they are letting Google dictate their digital visibility.

The technological stack tells a story of a patchwork rather than a unified platform. They use Tailwind CSS, Bootstrap, and Ant Design simultaneously—a sign of legacy code accumulation rather than a cohesive product strategy. It's a 'Frankenstein' stack that works for a static news site but signals technical debt for anyone looking to innovate.

  • The 'Broadcast-First' Trap: Revenue is tied to TV ads, not digital subscriptions or programmatic display.
  • The Trustpilot Void: Only 1 review (3.4/5) suggests a lack of focus on reputation management or customer engagement.
  • The Affiliate Advantage: Leveraging the NBC brand without the overhead of national news production.
No transparent traffic analytics
Stable $16M revenue stream
Outdated tech stack (Bootstrap/Ant Design mix)
Hyper-local monopoly in Grand Junction
Zero digital subscription model
Established TV broadcast infrastructure

The Unsexy Profitability Play

NBC11 proves you don't need digital scale to win—you just need to own a market.

What tech stack does Nbc11news use?

25 detected
Programming Languages1
Cloud & Hosting1
Privacy & Consent1
Performance1
Web Standards1
Build Tools1
UI Libraries2
Tracking & Analytics10
G
Google Analytics
G
Google Tag Manager
G
Google Tag Manager
C
Cloudflare
G
Google Tag Manager
G
Google Analytics
G
Google DoubleClick
G
Google AdSense
G
Google APIs
G
Google Static

How much traffic does Nbc11news get?

Traffic & Engagement

0.0
Pages/Visit
0:00
Avg. Duration
0%
Bounce Rate
Monthly Traffic Trend-100%
665
Oct 2025
Oct
371
Nov 2025
Nov
0
Dec 2025
Dec

What keywords does Nbc11news rank for?

1 keywords
1marc cadez grand junction380 vol

How is Nbc11news's SEO?

Open Graph Image

OG Image preview
og:image

https://gray-kkco-prod.gtv-cdn.com/resizer/v2/https%3A%2F%2Fwebpubcontent.gray.tv%2Fgray%2Farc-fusion-assets%2Fimages%2Ffallback-graphics%2Fkkco.jpg%3Fd%3D535%26mxId%3D00000000?auth=80a59649edf051dc478ea939613e6c7f07f52f761ab61f7b91efc0fae57f1d49&width=1200&height=600&smart=true

Meta Tags

title55 chars

KKCO 11 News - First Alert Weather - Grand Junction, CO

description59 chars

Grand Junction, Colorado news and weather from KKCO 11 News

languageEN

Schema Types

NewsMediaOrganizationWebPage

Who works at Nbc11news?

Loading leads...

What do customers think of Nbc11news?

KKCO

KKCO

3.4
1 reviews

Activity & Engagement

Reply Rate
0%
Avg. Reply Time
0.0 days

Contact Information

Reviews (1)

Filter by rating:
Happy Day Henry
3/15/2014
🇺🇸 United States3 reviewsTrustpilot
Boo!!

i have stopped watching NBC 11. just horrible reporting

Frequently Asked Questions about Nbc11news

What is Nbc11news's Revenue?
Nbc11news generates approximately $16M in annual revenue. With 55 employees, that's $292,500 per employee.
What does Nbc11news do?
Grand Junction, Colorado news and weather from KKCO 11 News
How fast is Nbc11news growing?
Nbc11news employee count has changed by 22% year over year.
What technologies does Nbc11news use?
Nbc11news uses 15 technologies across their website including Fonts, Programming Languages, CMS. Key technologies include Font Awesome, PHP, Framer.
Who are Nbc11news's competitors?
Nbc11news's main competitors include 3-GIS, PlanetOne Communications, Reliant Land Services, LINX LLLP, IQ Wired. These companies operate in similar markets and compete for the same customer base.
What do customers think of Nbc11news?
Nbc11news has a Trustpilot score of 3.4 out of 5 (3 stars) based on 1 customer reviews.

Export Data

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What are Nbc11news's key pages?

Export nbc11news.com Data

Download the complete tech stack, analytics, leads, and company data for nbc11news.com in JSON or CSV format. Use it for your sales pipeline, competitive analysis, or research.

Raw JSON Data

Click "Show" to view the raw API response data

About nbc11news.com

Grand Junction, Colorado news and weather from KKCO 11 News

Company Overview

nbc11news.com
Website
news_and_media
Industry
0
Monthly Visitors
15
Technologies

nbc11news.com Key Pages

Technology Stack

nbc11news.com uses 15 technologies across their website including Font Awesome, PHP, Framer, and more.

Fonts

Font Awesome

Programming Languages

PHP

CMS

Framer

Cloud & Hosting

Amazon S3

Privacy & Consent

OneTrust

Advertising

DoubleClick Floodlight

Traffic & Audience

0
Monthly Visits
0%
Bounce Rate
0.0
Pages/Visit
0:00
Avg. Duration

nbc11news.com receives approximately 0 monthly visitors. The website has a bounce rate of 0% with visitors viewing an average of 0.0 pages per visit. Users spend an average of 0:00 on the site.

Frequently Asked Questions

What is nbc11news.com?
Grand Junction, Colorado news and weather from KKCO 11 News
What technologies does nbc11news.com use?
nbc11news.com uses 15 technologies including Font Awesome, PHP, and 9 more. View the full tech stack analysis above.
How do I contact nbc11news.com?
You can contact nbc11news.com via email at [email protected] or through their contact page.
What are nbc11news.com's social media accounts?
nbc11news.com is active on twitter, youtube, facebook, instagram. You can find links to all their social media profiles in the social section above.
Is nbc11news.com hiring?
Check nbc11news.com's careers page for current job openings and opportunities.
How popular is nbc11news.com?
nbc11news.com receives approximately 0 monthly visitors. Traffic is declining by 100.0% month-over-month.

Related Searches

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This page provides publicly available information about nbc11news.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit nbc11news.com directly at https://nbc11news.com.