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Ncam: The Invisible Infrastructure of Live Broadcast
How a 20-person UK startup powers the camera tracking you see on screen every day
While you're watching live sports or award shows, you're likely seeing graphics seamlessly locked onto moving cameras. Behind that magic is Ncam, a UK-based startup that has quietly built the infrastructure for real-time camera tracking in broadcast and film.
"They're not chasing VC funding or viral marketing—they're solving a specific, high-stakes problem for an industry that demands perfection."
The Silent Partner of Broadcast
Ncam's technology is intentionally invisible. When you see augmented reality elements in live sports or virtual production on film sets, Ncam's tracking is the unsung hero. Their client base likely includes major broadcasters and production houses, though they keep these relationships discreet. With only 477 monthly visits, their marketing is minimal because they don't need to attract the masses—they need to convert the right 20 people who control broadcast budgets.
The Virtual Production Boom
The shift to virtual production during the pandemic created massive demand for camera tracking. Ncam sits at the intersection of broadcast and film, offering solutions for both. Their search data reveals the strategy: they rank for broad terms like 'camera tracking' while capturing specific queries about their technology. The fact that 'prg chicago' appears as a top keyword suggests they're either working with or competing against major broadcast equipment suppliers in the US market.
What makes Ncam unique is their focus on flexibility. Unlike rigid broadcast systems, their technology adapts to different cameras and environments. This is reflected in their tech stack—they're pragmatic, using WordPress for marketing but building robust backend systems. The presence of Tailwind CSS and Bootstrap suggests a lean, efficient engineering team that prioritizes functionality over flash.
- Specializes in real-time camera tracking for live broadcast and virtual production
- Operates with extreme efficiency: $3.5M revenue with just 20 employees ($175K/employee)
- Targets enterprise clients rather than mass market, explaining minimal web traffic
- Key people include Luke Goddard (Head Development) and Brice Michoud (Head R&D)—technical leadership focused on core innovation
Ncam is infrastructure, not a product
In an era of hype-driven startups, they represent the quiet power of solving a specific problem exceptionally well. Their value isn't in traffic or buzz—it's in being the invisible layer that makes modern broadcast possible.
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Ncam | Redefining creative freedom
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About ncam-tech.com
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ncam-tech.com uses 12 technologies across their website including Vimeo, reCAPTCHA, PHP, and more.
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ncam-tech.com receives approximately 477 monthly visitors. The website has a bounce rate of 34% with visitors viewing an average of 1.0 pages per visit. Users spend an average of 0:00 on the site.
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