North Cypress Medical Center is a $175M revenue hospital with a digital footprint that looks like a ghost town. Despite 519 employees and state-of-the-art tech, its website generates exactly zero monthly visits. This isn't a failure—it's a deliberate strategy that reveals the brutal economics of healthcare.

"In healthcare, the website isn't the front door—it's a digital lobby for patients who've already found you."

The pricing transparency page is the most telling artifact. Buried under 'patient-financial-resources,' it's a compliance checkbox, not a conversion tool. This is where the $175M revenue machine lives: in insurance negotiations, not direct-to-consumer marketing. The zero traffic isn't a bug—it's the result of a B2B2C model where patients are funneled through employers and insurers, not discovered via search.

• Revenue comes from insurance networks, not digital acquisition
• HCA's scale means local SEO is irrelevant—brand equity is national
• The website serves administrative functions, not marketing
• Zero traffic indicates perfect alignment with their referral model