ndash.co
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The nDash Playbook: A $7.4M Freelance Writer Marketplace
How a 37-person team built a content engine that scales with AI-era workflows
In a market saturated with freelance platforms, nDash isn't just another middleman—it's a strategic layer between brands and writers. With a lean team of 37 generating $7.4M in revenue, they've cracked the code on making freelance content management feel like an in-house operation.
"They're not selling access to writers—they're selling the elimination of content chaos."
The Founder's Obsession
Michael Brown didn't just build a marketplace; he built a workflow. As both CEO and Founder, his dual role signals a hands-on approach to product-market fit. The company's structure—with Matt Solar as co-founder handling operations and Jenn Greenleaf managing customer success—reveals a founder-led culture obsessed with execution over hype.
The Revenue Math
At $7.4M revenue with 37 employees, nDash operates at roughly $200K revenue per employee. This efficiency suggests they've moved beyond the low-margin arbitrage model of traditional freelance platforms. Their focus on 'managing and paying' writers implies a SaaS-adjacent model where the value is in the platform, not just the transaction.
The tech stack tells its own story: Tailwind CSS, Bootstrap, Ant Design, and DaisyUI suggest a rapid-prototyping, component-driven frontend. The presence of jQuery alongside modern frameworks indicates legacy code that's been iterated upon rather than rewritten—a sign of a product that's been shipping for years, not months.
- The 'free sign up' model is a classic PLG (Product-Led Growth) hook that likely drives their acquisition funnel
- Zero public traffic data suggests they're either in stealth mode or their traffic comes from direct sales and partnerships, not SEO
- The 37-person team size is a sweet spot—big enough to scale, small enough to stay agile
The nDash Moat Isn't Tech—It's Trust
In an era where AI can generate content, their real value is curating human writers and managing the messy process of content creation at scale.
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Freelance Writers for Brands and Agencies | nDash.com
nDash is the easiest way to find, manage, and pay freelance writers. Sign up for free or contact us to learn about our content services.
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About ndash.co
nDash is the easiest way to find, manage, and pay freelance writers. Sign up for free or contact us to learn about our content services.
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ndash.co uses 19 technologies across their website including Font Awesome, Google Fonts, reCAPTCHA, PHP, and more.
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Font Awesome, Google Fonts
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WordPress
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ndash.co receives approximately 0 monthly visitors. The website has a bounce rate of 0% with visitors viewing an average of 0.0 pages per visit. Users spend an average of 0:00 on the site.
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