nea.org
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The 3M-Person Union That Runs American Education
Inside NEA.org: A data-driven look at the National Education Association's digital strategy and influence
With 1.8 million employees and $463M in annual revenue, the National Education Association isn't just a union—it's a political and cultural force that shapes policy from the classroom to the White House. Their website, nea.org, is the digital headquarters for a movement that defines the future of American education.
"The NEA doesn't just represent educators—it defines what they should care about, from classroom technology to political endorsements."
The Power of the Collective
While tech companies chase millions of users, the NEA has them in spades—3 million members and counting. With 425,000 monthly visits and 899,992 backlinks, their digital footprint rivals major media outlets. Their secret? They don't need to convince everyone—just the 80% of traffic that comes from direct and organic search. These aren't casual visitors; they're educators, policy makers, and activists looking for guidance.
The SEO Battlefield
Search 'nea' and you'll find 39,980 monthly searches. But look deeper: 'teachers on cell phones in the classroom' gets 900 searches. This isn't random—it's the NEA owning the narrative on classroom management, one keyword at a time. They're not just fighting for better pay; they're fighting for control of the conversation, ranking for queries that shape how Americans think about education.
The tech stack tells a story of scale and reliability. jQuery, Tailwind CSS, Bootstrap, and AWS CloudFront power a site that serves hundreds of thousands of educators monthly. New Relic monitors performance, while Cloudflare and HSTS ensure security. This isn't a grassroots blog—it's a sophisticated digital operation built for a national organization.
- Dominates search for education policy keywords (1,110 monthly searches for 'national education association')
- Leverages direct traffic (42%)—a sign of brand loyalty and institutional memory
- Uses modern tech stack (Tailwind, AWS) to serve a massive, engaged audience
- Turns policy debates into SEO opportunities (classroom management, technology use)
The Union That Thinks Like a Tech Company
While Silicon Valley chases engagement, the NEA owns influence—proving that in education, authority beats algorithm.
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https://www.nea.org/sites/default/files/2023-08/art-teacher-student-group-nea06329.jpg
Meta Tags
National Education Association | NEA
The National Education Association (NEA) is more than 3 million people—educators, students, activists, workers, parents, neighbors, friends—who believe in opportunity for all students and in the power of public education to transform lives and create a more just and inclusive society.
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About nea.org
The National Education Association (NEA) is more than 3 million people—educators, students, activists, workers, parents, neighbors, friends—who believe in opportunity for all students and in the power of public education to transform lives and create a more just and inclusive society.
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nea.org Social Media
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Technology Stack
nea.org uses 15 technologies across their website including Font Awesome, Adobe Fonts, HSTS, Drupal, and more.
Fonts
Font Awesome, Adobe Fonts
Security
HSTS
CMS
Drupal
Cloud & Hosting
AWS CloudFront, Cloudflare
Advertising
DoubleClick Floodlight
Analytics & Marketing
New Relic, Google Tag Manager
Traffic & Audience
nea.org receives approximately 425.4K monthly visitors and ranks #135,988 globally. The website has a bounce rate of 65% with visitors viewing an average of 1.6 pages per visit. Users spend an average of 0:42 on the site.
The majority of nea.org's traffic comes from undefined, undefined, .
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This page provides publicly available information about nea.org. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit nea.org directly at https://nea.org.