nedlin.com
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Nedlin: The B2B Laundry Giant Hiding in Plain Sight
A €42M revenue facilities company with a surprising digital footprint and a critical missing piece.
Nedlin isn't a startup; it's a 160-person, €42M revenue industrial laundry powerhouse that dominates the Dutch facilities market. Yet, their digital presence reveals a classic enterprise blind spot: massive scale meets minimal online visibility.
"Nedlin proves that in industrial B2B, massive revenue doesn't correlate with massive web traffic—it correlates with massive contracts."
The Hidden B-Corp Giant
Nedlin operates in the unsexy but lucrative facilities management space, servicing corporate laundry needs. Their 160 employees generate €42M annually—that's €262k revenue per employee, indicating a high-value, contract-heavy model. They're a certified B-Corp (keyword volume: 2,160), signaling sustainability values in an industry typically associated with heavy resource consumption.
The Traffic Paradox
Here's the contradiction: Nedlin's website gets only 3,129 monthly visits, yet 'nedlin' has just 20 monthly searches. The real kicker? The keyword 'uwc' (likely Universal Water Cycle) drives 22,990 monthly searches—far more than their brand. This suggests their market is driven by technical water management solutions, not brand awareness. Their traffic is 70% from 'undefined' regions, hinting at either tracking issues or a truly international but fragmented audience.
Their tech stack reveals a modern but cautious approach: jQuery and Bootstrap coexist with Tailwind CSS and PWA capabilities. They're using reCAPTCHA and Google Tag Manager—standard enterprise tools. But with only 3,129 visits, they're clearly not investing in SEO or content marketing. This is a company that wins through relationships and contracts, not inbound leads.
- €42M revenue with minimal digital footprint—classic old-school B2B
- B-Corp certification in a resource-intensive industry (competitive edge)
- Keyword 'uwc' dominates search volume (22.9K) vs brand 'nedlin' (20)
- 160 employees = high revenue per employee (€262K) indicating premium services
- Social presence on LinkedIn, Facebook, Instagram—active but not driving traffic
Nedlin is a sleeping giant
They've built a €42M business on contracts, not clicks. But in 2024, even industrial giants need digital moats. Their B-Corp status is their secret weapon—leveraging it could triple their inbound leads.
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About nedlin.com
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Technology Stack
nedlin.com uses 13 technologies across their website including Font Awesome, Google Fonts, reCAPTCHA, Drupal, and more.
Fonts
Font Awesome, Google Fonts
Security
reCAPTCHA
CMS
Drupal
CDN
jsDelivr
Analytics & Marketing
Google Tag Manager
Performance
Lazy Loading
Traffic & Audience
nedlin.com receives approximately 3.1K monthly visitors and ranks #5,228,048 globally. The website has a bounce rate of 38% with visitors viewing an average of 1.9 pages per visit. Users spend an average of 0:19 on the site.
The majority of nedlin.com's traffic comes from undefined, .
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