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needi.co.uk
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needi.co.uk

22 technologies
VerifiedGrowingVisit10.0K/mo$3M1922 Tech9 Leads
Deep Dive

needi.co.uk: The AI Gift Whisperer

How a UK startup is replacing gift-giving anxiety with algorithmic precision

needi.co.uk isn't just another e-commerce site—it's a surgical strike against the $40 billion corporate gifting industry's biggest pain point: the dreaded gift card. By deploying intelligent matching technology, they're transforming 'obligation' into 'anticipation' for 19 employees and counting.

19
employees scaling fast
$2.6M
annual revenue
9,953
monthly visitors
4.2/5
trustpilot rating

"They're not selling gifts—they're selling the certainty of knowing exactly what someone wants, before they ask."

The Corporate Gifting Blind Spot

needi's 23.9% direct traffic share reveals a crucial insight: their core users aren't browsing—they're returning. The 1,130 monthly searches for 'lizzie scholes' (Head Feel Good) suggest founder-led storytelling is driving brand affinity. This isn't transactional retail; it's relationship infrastructure disguised as gifting.

The Tech Stack Tells the Story

Built on Vite with Tailwind CSS and Bootstrap, needi's stack prioritizes speed and iteration velocity. The presence of D3.js hints at complex data visualization—likely the 'intelligent matching' algorithm in action. This isn't a Shopify template; it's a custom-built engine where jQuery still serves a purpose alongside modern PWA capabilities.

The 'needi for business' keyword cluster (200-130 monthly searches) reveals their B2B pivot is working. They're not chasing mass-market retail—they're embedding into corporate procurement workflows where gift cards traditionally dominate. The 76.1% 'undefined' traffic share suggests international expansion or tracking limitations, but the intent is clear: global companies seeking local gifting solutions.

  • 19-person team generating $2.6M revenue = $136k/employee efficiency
  • 53% organic traffic suggests strong SEO moat around gifting intent
  • Trustpilot 4.2/5 with 157 reviews proves product-market fit
  • Social presence across TikTok, Instagram, Facebook shows multi-gen appeal
No public funding rounds (bootstrapped or stealth)
Revenue-per-employee ratio exceeds SaaS benchmarks
Traffic rank #1.9M suggests still early-stage growth
Founder-led brand building (Lizzie Scholes search volume)
Limited backlink data visibility
B2B keyword penetration in high-value gifting space

The Gift Economy's New Operating System

needi.co.uk proves that in a world of infinite choice, curation is the ultimate luxury—and they're productizing it for enterprise scale.

What tech stack does Needi use?

26 detected
CDN1
Forms1
Customer Support1
Reviews1
E-commerce & Payments1
Web Standards2
Build Tools1
UI Libraries1
JavaScript Libraries3
Tracking & Analytics4
G
Google Analytics
G
Google APIs
C
Cloudflare
A
Amazon CloudFront

How much traffic does Needi get?

Traffic & Engagement

10.0K
Monthly Visits
3.0
Pages/Visit
1:31
Avg. Duration
43%
Bounce Rate
Monthly Traffic Trend+39%
7.1K
Oct 2025
Oct
6.4K
Nov 2025
Nov
10.0K
Dec 2025
Dec

Traffic Sources

Search
53%
Direct
33%
Social
5%
Referrals
8%
Email
0%
Paid
1%

Where is Needi's audience located?

🌍76.1%
🌍23.9%

What keywords does Needi rank for?

5 keywords
1needi940 vol
2needi for business.com200 vol
3needi gifts new york times40 vol
4needi for business130 vol
5lizzie scholes1.1K vol

How is Needi's SEO?

Meta Tags

title5 chars

needi

description236 chars

needi’s end to end intelligent gift matching technology aims to revolutionise your gifting experience. Replacing the stress of giving a gift because you should, with the joy and anticipation of gifting something you KNOW will be wanted.

languageEN

H1 Tags

h1needi

Who works at Needi?

Loading leads...

What do customers think of Needi?

Needi

Needi

4.2
157 reviews
✓ Claimed

Categories

Gift Shop#undefined

Activity & Engagement

Reply Rate
100%
Avg. Reply Time
0.0 days
Claimed Date
12/8/2021

Contact Information

Address:
5 Piccadilly Place
Manchester, GB

Reviews (20)

Filter by rating:
Steve
1/3/2026
🇬🇧 United Kingdom1 reviewsShopifyVerified
Experience date: 12/4/2025
Happy

Arrived quickly. Recipient happy. Good way to get this coffee substitute available in NI - seems not easy to get locally at a good price. Also speedily answered my query, leaving no doubt. Thank you very much Needi !

PM
12/11/2025
🇬🇧 United Kingdom1 reviewsOrganicUnverified
Experience date: 12/9/2025
Excellent all round service for corporate gifting

We have worked with Needi for corporate gifting several times this year, and they always come through with innovative ideas that meet our requirements. Our contact is Jess who is always super helpful, professional and fun to work with.

Company Response12/15/2025

Thank you so much for your lovely feedback! 🌟 We really appreciate you taking the time to share your experience – it means a lot to our team! 💛

JD
10/29/2025
🇬🇧 United Kingdom1 reviewsBasicLinkVerified
Experience date: 10/20/2025
Faultless

Jess was so accommodating with our vision and budget requests, including lots of changes to her proposals. The product itself is beautiful, and recipients were thrilled. The packaging and presentation was really special. Thank you, Needi!

Company Response10/29/2025

Thank you so much for your lovely feedback! 🌟 We’re thrilled to hear that you and your recipients loved the gifts and presentation. Jess will be delighted to know her support helped bring your vision to life. We really appreciate you taking the time to share your experience – it means a lot to our team! 💛

Emily Diamond
9/15/2025
🇬🇧 United Kingdom1 reviewsBasicLinkVerified
Experience date: 9/15/2025
Brilliant Service and Products.

From start to finish, I couldn't be happier with the ease and information that Amy and Daisy provided every step of the way. Super helpful, professional and great to work with. We would 10000% recommend to anyone looking for branded gifts!

Company Response9/16/2025

Hi Emily, Thank you so much for this amazing review 💛 We’re thrilled to hear that you had such a brilliant experience from start to finish! Amy and I loved working with you and it means so much to know that you found the process easy, helpful, and professional. Your 10000% recommendation has absolutely made our day ✨ We can’t wait to help you with more branded gifts in the future! Big thanks again from all of us at needi 💛

Sarah
6/10/2025
🇬🇧 United Kingdom2 reviewsBasicLinkVerified
Experience date: 6/9/2025
Really friendly service, with a very personal touch.

I have been using Needi services for over a year now and no matter what I ask, they always manage to deliver and exceed expectations. Our company is kitted out in branded merch and goodies thanks to the wonderful team at Needi. They are so friendly, genuinely a pleasure to deal with and it feels like talking to friends. Would highly recommend!

Company Response9/16/2025

Hi Sarah, Thank you so much for such a lovely review 💛 We’re absolutely delighted to hear that you’ve had such a positive experience with us over the past year. It really does mean the world to know that we’ve been able to support you with your branded merch and goodies – and that it feels like you’re chatting with friends when you work with us! ✨ We’re so grateful for your continued trust in needi and can’t wait to keep delivering those feel-good moments for you and your team. Big thanks again from all of us 💛

Frequently Asked Questions about Needi

What is Needi's Revenue?
Needi generates approximately $3M in annual revenue. With 19 employees, that's $136,200 per employee.
What does Needi do?
needi’s end to end intelligent gift matching technology aims to revolutionise your gifting experience. Replacing the stress of giving a gift because you should, with the joy and anticipation of gifting something you KNOW will be wanted.
How fast is Needi growing?
Needi employee count has changed by 46% year over year.
What technologies does Needi use?
Needi uses 22 technologies across their website including Fonts, Security, CDN. Key technologies include Adobe Fonts, hCaptcha, HSTS, cdnjs.
Who are Needi's competitors?
Needi's main competitors include DOMU Brands, Gymshark, Oh Polly, Browns Fashion, THE OUTNET.COM. These companies operate in similar markets and compete for the same customer base.
What do customers think of Needi?
Needi has a Trustpilot score of 4.2 out of 5 (4 stars) based on 157 customer reviews.

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What are Needi's key pages?

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About needi.co.uk

needi’s end to end intelligent gift matching technology aims to revolutionise your gifting experience. Replacing the stress of giving a gift because you should, with the joy and anticipation of gifting something you KNOW will be wanted.

Company Overview

needi.co.uk
Website
#1,957,158
Global Rank
10.0K
Monthly Visitors
22
Technologies
9+
Employees

needi.co.uk Key Pages

Contact needi.co.uk

Technology Stack

needi.co.uk uses 22 technologies across their website including Adobe Fonts, hCaptcha, HSTS, cdnjs, and more.

Fonts

Adobe Fonts

Security

hCaptcha, HSTS, reCAPTCHA

CDN

cdnjs

Cloud & Hosting

AWS CloudFront, Cloudflare

Forms

Typeform

Customer Support

Zendesk

Traffic & Audience

10.0K
Monthly Visits
43%
Bounce Rate
3.0
Pages/Visit
1:31
Avg. Duration

needi.co.uk receives approximately 10.0K monthly visitors and ranks #1,957,158 globally. The website has a bounce rate of 43% with visitors viewing an average of 3.0 pages per visit. Users spend an average of 1:31 on the site.

The majority of needi.co.uk's traffic comes from undefined, .

Frequently Asked Questions

What is needi.co.uk?
needi’s end to end intelligent gift matching technology aims to revolutionise your gifting experience. Replacing the stress of giving a gift because you should, with the joy and anticipation of gifting something you KNOW will be wanted.
What technologies does needi.co.uk use?
needi.co.uk uses 22 technologies including Adobe Fonts, hCaptcha, HSTS, reCAPTCHA, and 16 more. View the full tech stack analysis above.
How do I contact needi.co.uk?
You can contact needi.co.uk through their contact page.
What are needi.co.uk's social media accounts?
needi.co.uk is active on tiktok, facebook, instagram. You can find links to all their social media profiles in the social section above.
How popular is needi.co.uk?
needi.co.uk receives approximately 10.0K monthly visitors and ranks #1,957,158 globally. Traffic is growing by 55.8% month-over-month.

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This page provides publicly available information about needi.co.uk. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit needi.co.uk directly at https://needi.co.uk.