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Neki: The GPS Guardian for Spain's Aging Population
A 16-person team generating $2.4M by solving a universal anxiety for Spanish families
Neki isn't selling gadgets; they are selling the one thing every child of an aging parent wants: a full night's sleep. By focusing strictly on GPS tracking and SOS capabilities for seniors, they've carved out a defensible niche in the crowded wearables market.
"They aren't trying to be the next Apple Watch. They are trying to be the most reliable lifeline in Spain."
The Anti-Feature Strategy
Most wearables fail by trying to do everything—track sleep, count steps, play music. Neki succeeds by doing less. Their value proposition is brutally simple: location and an SOS button. This laser focus reduces the cognitive load for the elderly user while solving the specific anxiety of the caregiver. It's a masterclass in saying 'no' to features to say 'yes' to value.
The Trust Gap
With only 1,404 monthly visits, Neki is operating in a 'dark funnel.' The traffic is low, but the intent is incredibly high. The fact that 'neki.es' is their top keyword indicates a brand that is likely built heavily on word-of-mouth and offline channels. For a product dealing with family safety, digital scale is secondary to trust scale.
The tech stack reveals a company that is modern but pragmatic. They use jQuery and Bootstrap—battle-tested tools that get the job done without over-engineering. However, the heavy reliance on tracking pixels (Facebook, LinkedIn, Microsoft) suggests they are aggressively optimizing their acquisition funnels, likely spending heavily on targeted ads to reach the 45-65 demographic managing their parents' care.
- Revenue-per-employee is ~$150k, high for hardware-adjacent SaaS.
- Top organic keyword is 'gps'—they are fighting for broad intent.
- Zero backlink data suggests a lack of SEO investment or strategy.
- Cristina Hernandez leads BD, signaling a focus on partnerships over pure D2C.
The Verdict: A Quiet Giant?
Neki proves that in B2C, emotional resonance beats feature lists every time.
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Neki España - Aporta tranquilidad y seguridad a los tuyos
Neki líderes en dispositivos GPS para personas mayores. Control por app y servicio de atención al cliente. Aportamos tranquilidad y seguridad a los tuyos.
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About neki.es
Neki líderes en dispositivos GPS para personas mayores. Control por app y servicio de atención al cliente. Aportamos tranquilidad y seguridad a los tuyos.
Company Overview
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Technology Stack
neki.es uses 18 technologies across their website including Font Awesome, PHP, Iubenda, and more.
Fonts
Font Awesome
Programming Languages
PHP
Privacy & Consent
Iubenda
Advertising
DoubleClick Floodlight, Microsoft Ads, LinkedIn Insight Tag, Google Ads +1 more
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VWO
Analytics & Marketing
Crazy Egg, Hotjar, Google Tag Manager, Google Analytics
Traffic & Audience
neki.es receives approximately 1.4K monthly visitors and ranks #9,672,031 globally. The website has a bounce rate of 30% with visitors viewing an average of 2.2 pages per visit. Users spend an average of 0:46 on the site.
The majority of neki.es's traffic comes from .
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