nelcoworldwide.com
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The 85-Year Radiation Shielding Giant
How NELCO dominates a niche market with 447 employees and $162M in revenue
In an era of flashy SaaS startups, NELCO quietly commands a $162M revenue fortress by doing one thing exceptionally well: protecting humans from invisible radiation. For 85 years, they've built the physical infrastructure that keeps medical facilities and industrial sites safe.
"Their traffic reveals the truth: 73% comes from 'undefined' countries—a testament to global operations where brand recognition is built on engineering, not marketing."
The Physical Infrastructure Play
While tech companies sell software, NELCO sells lead-lined doors and MRI RF shielding. Their tech stack (WordPress, jQuery, Bootstrap) is deliberately simple—they're not building a digital platform; they're building physical safety systems. The website is a brochure, not a product.
The Unsexy Moat
Their top keywords reveal their true market: 'lead flashing' (3,430 monthly searches) and 'mri rf shielding' (20 monthly searches). This isn't a volume game—it's a high-value, low-competition niche where engineering expertise matters more than SEO. Their domain authority comes from decades of institutional trust, not keyword stuffing.
The leadership team reads like a blueprint for industrial scale: Joseph Prates (VP Global Construction), Gary Miller (EVP & COO), Lou Perez (Global Director Shielding Sales). Notice the pattern? Operations, construction, global sales—this is a company built for complex, regulated environments where relationships and reliability trump flash.
- 85 years of continuous operation in a hyper-specialized field
- Dual market focus: medical (MRI, X-ray) and industrial radiation shielding
- Global footprint with 'undefined' traffic suggesting international operations beyond typical Western markets
- Physical product company with digital presence as a trust signal, not a revenue driver
The Anti-Startup Success Story
In a world obsessed with growth hacking, NELCO proves that deep domain expertise in unsexy, regulated industries creates more durable businesses than most VC-backed startups. Their 85-year runway speaks louder than their 4,546 monthly visitors.
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Radiation Shielding, Lead Lined, Lead Shielding | NELCO
NELCO is the worldwide leader in medical and industrial radiation shielding. For over 85 years, radiation shielding solutions for a safer planet.
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About nelcoworldwide.com
NELCO is the worldwide leader in medical and industrial radiation shielding. For over 85 years, radiation shielding solutions for a safer planet.
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nelcoworldwide.com uses 12 technologies across their website including YouTube Embed, Font Awesome, Google Fonts, PHP, and more.
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nelcoworldwide.com receives approximately 4.5K monthly visitors and ranks #3,815,547 globally. The website has a bounce rate of 38% with visitors viewing an average of 2.0 pages per visit. Users spend an average of 1:02 on the site.
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