neocity.fr
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Neocity: The 500+ City Mobile App Empire
How a 26-person team powers citizen engagement for millions across France.
While Silicon Valley chases AI hype, Neocity quietly dominates the boring but lucrative market of municipal mobile apps. With over 500 cities and 4 million citizens using their platform, they've turned local government digitalization into a €2.6M business with just 26 employees.
"They aren't selling software—they're selling civic peace of mind for mayors facing digital chaos."
The 2014 Bet That Paid Off
Founded in 2014, Neocity entered the municipal tech space when most cities still struggled with basic websites. Their timing was perfect: as smartphone adoption exploded, they positioned themselves as the 'iOS for local governments.' Today, they command a 100% French-market focus, avoiding the distraction of international expansion to perfect their domestic playbook.
The Citizen-First Product Strategy
Unlike generic SaaS platforms, Neocity's tech stack (jQuery, GSAP, Tailwind) suggests a focus on lightweight, accessible mobile experiences. Their keywords reveal a hyper-local SEO strategy—ranking for 'app mobile normandie' and specific regional terms rather than broad 'smart city' searches. This isn't accidental; it's a deliberate land-and-expand strategy within France's fragmented municipal landscape.
The revenue-to-employee ratio (€100K per head) is impressive for a B2G (Business-to-Government) startup. While their global rank (#1.4M) seems modest, it's irrelevant—they're not competing for web traffic but for municipal contracts. The 49% organic traffic suggests strong word-of-mouth in the public sector, where procurement decisions are heavily influenced by peer recommendations.
- Niche dominance: 500+ cities creates massive network effects for referrals
- High retention: Municipal contracts are sticky and multi-year
- Low CAC: 37% direct traffic indicates strong brand recall
- Product-led growth: Citizens drive adoption, not sales teams
The Boring Billion-Dollar Opportunity
While others chase disruption, Neocity proves that solving mundane problems for governments with boring consistency is the real tech goldmine.
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Neocity® ► Expert Application Mobile pour les Villes et EPCI
La référence depuis 2014 des Applications Mobiles pour Collectivités : Ville, Village, EPCI... Appli citoyenne dans +500 mairies et +4 millions de citoyens.
La référence des applications mobiles pour les collectivités.
Neocity c'est plus de 500 villes dans toute la France : Saint-Etienne, Versailles, Genève, Chartres et bien d'autres. Choisissez l’application mobile la plus plébiscitée pour votre collectivité !
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About neocity.fr
La référence depuis 2014 des Applications Mobiles pour Collectivités : Ville, Village, EPCI... Appli citoyenne dans +500 mairies et +4 millions de citoyens.
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neocity.fr uses 18 technologies across their website including YouTube Embed, Google Fonts, PHP, and more.
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YouTube Embed
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PHP
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neocity.fr receives approximately 8.6K monthly visitors and ranks #1,449,680 globally. The website has a bounce rate of 34% with visitors viewing an average of 9.7 pages per visit. Users spend an average of 5:22 on the site.
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