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nero.com

17 technologies
VerifiedGrowingVisit2.1M/mo$27M16717 Tech
Deep Dive

Nero's 30-Year Reinvention: From Burning CDs to AI Upscaling

How a legacy software giant is capturing new markets with 2M monthly visitors

Nero isn't just that CD-burning software from your youth—it's a $26.6M multimedia empire that's quietly pivoting from physical media to AI-powered content creation. With 2M monthly visitors and 30 years of history, Nero proves that legacy software can still evolve.

2.05M
monthly visits
#29,851
global rank
54%
organic search
40%
direct traffic

"Nero's 2.2/5 Trustpilot rating reveals the brutal truth: legacy software brands face existential threats when they stop innovating."

The AI Pivot Strategy

Nero's keyword data tells a fascinating story. While 'nero burning rom' still generates 16K monthly searches, their future is clearly in AI. 'Nero AI' (6.5K searches) and 'image upscaler' (652K searches) dominate their traffic. They're leveraging 30 years of brand recognition to capture the AI content creation market—transforming from a 'burning' company to an 'enhancing' one.

The Trust Gap

Here's the paradox: Nero commands massive traffic (2M+ monthly visits) but suffers from a 2.2/5 Trustpilot rating across 315 reviews. This disconnect suggests a classic legacy software problem—strong brand recall but eroding user satisfaction. For a company with only 167 employees generating $26.6M in revenue, every negative review represents significant churn risk in a hyper-competitive multimedia software market.

Nero's tech stack reveals a company in transition. They're using jQuery and Bootstrap (legacy foundations) while embracing PWA and Lazy Loading (modern web standards). This hybrid approach mirrors their business strategy: maintain the core desktop software while aggressively expanding into web-based AI tools. The 167 employees are essentially running two businesses in parallel.

  • Traffic paradox: 2M+ monthly visits but only 54% organic—indicating heavy reliance on brand recognition over discoverability
  • Keyword concentration: 'image upscaler' (652K searches) and 'mejorar calidad de imagen' (609K searches) suggest massive Spanish-speaking market opportunity
  • Revenue efficiency: $160K revenue per employee is strong for software, but low rating suggests operational strain
Can't compete with Adobe on creative suite depth
Owns the 'multimedia center' positioning with 20 integrated programs
Struggles with user satisfaction (2.2/5 Trustpilot)
Captures high-intent AI image enhancement traffic at scale
Legacy brand perception limits premium pricing
30-year brand equity enables direct traffic (40%)—a moat new entrants can't replicate

Nero's existential choice: Burn or adapt

The 30-year-old software giant is betting its future on AI image enhancement, but its low user satisfaction suggests the transition isn't smooth. For founders: Nero proves that brand legacy is a double-edged sword—it drives traffic but creates expectations that are hard to meet in new categories.

What tech stack does Nero use?

25 detected
Programming Languages1
Customer Support1
E-commerce & Payments1
Performance1
Web Standards1
UI Libraries1
JavaScript Libraries2
Tracking & Analytics8
G
Google Analytics
G
Google Tag Manager
J
jsDelivr
G
Google APIs
G
Google Tag Manager
G
Google Static
G
Google DoubleClick
G
Google Analytics

How much traffic does Nero get?

Traffic & Engagement

2.1M
Monthly Visits
2.6
Pages/Visit
1:48
Avg. Duration
47%
Bounce Rate
Monthly Traffic Trend+43%
1.4M
Oct 2025
Oct
1.6M
Nov 2025
Nov
2.1M
Dec 2025
Dec

Traffic Sources

Search
54%
Direct
40%
Social
1%
Referrals
4%
Email
0%
Paid
1%

Where is Nero's audience located?

🌍11.0%
🌍7.9%
🌍7.2%
🌍4.8%
🌍4.3%

What keywords does Nero rank for?

5 keywords
1nero128.8K vol$0.46
2mejorar calidad de imagen609.7K vol$0.12
3nero burning rom16.2K vol$0.51
4nero ai6.5K vol$1.43
5image upscaler652.6K vol$0.22

How is Nero's SEO?

Open Graph Image

OG Image preview
og:image

https://cdnwww.nero.com/nero-com-wGlobal/wGlobal/layout/images/weblication/wThumbnails/favicon-194x194-d8be2c1c472d638gf4d54e8560c0b3c7.png

Meta Tags

title13 chars

Nero Software

description348 chars

Nero Platinum - The complete solution for your digital projects. Over 20 included programs turn your PC into a powerful multimedia centre. Whether it's backup, video editing, burning, PC tuning or brand new AI applications, you'll find the right software here. Nero Software has been the competent partner for your multimedia projects for 30 years.

languageEN

H1 Tags

h1Maximum power for your media!

Schema Types

WebSite

What is Nero's revenue?

$27M
Annual Revenue
167
Employees
$160K
Revenue/Employee
Glendale, United States
Headquarters

Who works at Nero?

Loading leads...

What do customers think of Nero?

Nero Platinum Suite

Nero Platinum Suite

2.2
315 reviews
✓ Claimed

Categories

Software Company#undefined

Activity & Engagement

Reply Rate
94.44444444444444%
Avg. Reply Time
2.0 days
Claimed Date
1/28/2015

Contact Information

Address:
DE

Reviews (20)

Filter by rating:
OliverX
12/5/2025
🇩🇪 Germany1 reviewsBasicLinkVerified
Experience date: 12/5/2025
Nero celebrates it 30th anniversary…

Nero celebrates it 30th anniversary just now and I am a daily user of it for most of the time (starting with Nero 5.5). So happy birthday to you, Nero, and thank you for the many years of enjoyment.

Company Response12/8/2025

Hi, OliverX. Happy birthday to us, and a huge THANK YOU to you! Reading that you've been with us since Nero 5.5 and are still a daily user is the best 30th-anniversary gift we could ask for. We're incredibly grateful for your long-term support and for allowing us to be part of your digital life all these years. Cheers to you! Have a nice day. From Nero Support Team

eric star
6/24/2025
🇩🇪 Germany1 reviewsBasicLinkVerified
Experience date: 6/23/2025
the products continuously improve, very nice

the products continuously improve, very nice some of my feedback actually became changes in the products

Company Response6/25/2025

Hi, Eric. Thank you for taking the time to share your thoughts with us. We truly appreciate your kind words, as customer satisfaction is our greatest motivation. Your feedback inspires us to continue improving and delivering high-quality products that meet your needs. Should you have any further suggestions or require assistance, please don't hesitate to contact us. Have a nice day. Nero Support Team

Bill Levinson
11/18/2024
🇺🇸 United States55 reviewsOrganicUnverified
Experience date: 11/15/2024
Nero Info removed successfully

I was working on a document in Word today, and an image appeared suddenly that blocked part of my work with an advertisement from Nero. It did appear to link to the Nero web site. Not only that, I was not permitted to close this image without fighting with it for some time (action cannot be completed because script is busy, or something to that effect). It's conceivable that it came from a page in Google Chrome, on which I have numerous sites open, but it was nonetheless not authorized or welcome. Also, however, there is a discussion of this regarding Microsoft Windows 10. "How to stop Nero ads in lower right of screen" which is very descriptive of what happened to me. Also "how do you turn off nero pop ups turn off nero pop up notifications on the bottom right corner of windows 10" which looks identical to my experience. Nero might want to find out who is advertising on their behalf in this manner and terminate the relationship. None of this review reflects on the actual quality of Nero's software, which I believe is good. Update; I was able to find Nero Info in Control Panel and have uninstalled it. Thank you for the prompt response.

Company Response11/27/2024

Thanks for your feedback. NeroInfo is the advertisement tool for Nero programs. For some of our customers it's a good way to keep up with new software we might offer. If you don't like getting any ads from Nero software, you can remove it from Windows Control Panel. Please contact us at [email protected] for detailed instructions to remove the advertisement. Please post the ticket ID here, then we can track your ticket and speed up the reply. Have a nice day. From Nero Support Team

Melanie
8/3/2024
🇬🇧 United Kingdom16 reviewsOrganicUnverified
Experience date: 8/3/2024
Great atmosphere

I find that a lot of “Neros” have a really great atmosphere. I love spending time there, however the coffee could be better. It is not as good as at other coffee shops.

Company Response8/22/2024

Thanks for your message. We are Nero Software for photos, videos, and music. You are welcome to learn about and download the latest trial version of Nero Platinum Suite 2024 from our website: https://www.nero.com

Kevin
12/7/2025
🇬🇧 United Kingdom4 reviewsOrganicUnverified
Experience date: 11/4/2025
Customer Service Since My Last Review

(29th December 2025) Having received remote support on the 16th December 2025 I would like to say I have now managed to recover all the old files that were missing with the help via the remote support. Over the Christmas period I have referred back to my screen recording of the remote support and have now completed my search within the new PC and have found all NVC files that were not opening up to the location where it should be. I believe we have resolved the matter regarding the export but at the moment I have no further projects to create at the moment so until then I am trusting what we both achieved on the 16th December 2025. I would personally like to thank the team as it is not just about the complaint on here but would like to also show their credit where it is due. Again many thanks and have a great new year. ------------------------------------------------------------------------------------------------------------------------ (14th December 2025) Thank you for your response in this matter. I would like to mention that the only remote support invitation I received was via Trustpilot on the 8th December 2025 and that I confirm I did not receive any other email by yourselves (Nero)The only email that I did receive 8th December 2025 is from the lady who has been dealing with my matter since I first reported this back in September 2025. The message I received 8th December 2025 stated: Hello Kevin, Is export functionality up and running now? This is all I received from the lady which was only a short message. It is reasonable to suggest that you have now received my response dated 8th December 2025 submitted to her email, which was also is my response to your message you left me on Trustpilot. I will copy and paste this message and submit this into an email (the email address you provide to all in everyone's reviews on Trustpilot) in case you dont see this updated review. I can confirm I have always used the said email address that you always provide since the start of this matter in September 2025. The only thing I have not used is a ticket number as I have always replied to the same email every time (email thread) I will request a remote session via email. Kind regards Kevin. ------------------------------------------------------------------------------------------------------------------------ (7th December 2025) Since my last review on Trust Pilot, I remarkably had a quick response from them which is good but should not have to write a review to get feedback from their customer service. Well, here I am again but not expecting any response this time but need to share my experience with Nero!! Since the last review dated 23rd October 2025, I had a remote service from their technical team which was great…..but as they are eight hours difference I had to get up early in the morning for this and that the remote session lasted for nearly three hours. Which after all this, it is not entirely resolved as of yet. I had issues regarding opening old files created in Nero as the link did not find its location and that the technical team had to dig deep within my new laptop to find the old file which they managed to do and with me not being to technically savvy I had forgot how to do this. The reason being we spent the best part of the last two and a half hours of the morning trying to sort out why I could not export my movie to a file as the software kept closing when I tried to do this. I have now requested for their technical team to show me again (if possible) via remote to help me find my old files only again so I can open them back up if I need to edit them later at some point but I am very disappointed and getting very annoyed which is an understatement to say the least that I am totally being ignored by Nero. I requested another session via remote; the first request was submitted by email to their email address that Nero provides on the 4th November 2025 the same day I had my first remote session with Nero, Having not had a response to this request I then submitted again a request for remote service on the 13th November 2025 and 19th November 2025 and now in my latest email dated 26th November 2025. Having still not heard anything from Nero to the date of this review 7th December 2025 I am now getting very annoyed that the fact they cannot even communicate back to me with any reasons for why they may not want to do this again. In my opinion if the individual cannot get back to me for some reason where are the other members of their team? It must be one of the worst customer services I have had to deal with, it is chase after chase after chase and getting nowhere with them….. Shocking how a customer is being treated!! ------------------------------------------------------------------------------------------------------------------------

Company Response12/8/2025

Hi Kevin, Thank you again for sharing your experience. Regarding the occasional issue with our ticketing system not receiving emails, I have documented your current request in our records. For any future support ticket requests, you may also submit updates through this channel to ensure they are logged. I will follow up on your ticket and ensure the team provides you with timely updates. Have a nice day. From Nero Support Team ------------------------------------------------------------------------------------------------- Hi Kevin, Thank you for following up and providing further details regarding your situation. While we were unable to locate the remote assistance requests dated November 19 and 26 in our system, to ensure your issue is addressed promptly, we proactively sent you another remote support invitation on December 8. Please let us know if you have received it. If you still require assistance, you may reply directly to that invitation or contact us at [email protected] to initiate a new request. A dedicated support agent will be assigned to assist you. We would also like to sincerely thank you for bringing to our attention the recent update issue in our support system, where confirmation emails did not include the ticket ID. Thank you again for your patience. We look forward to helping you resolve this matter soon. Best regards, Nero Technical Support Team ------------------------------------------------------------------------------------------------- Hi, Kevin, Thank you for your feedback again. According to our records, the remote session you mentioned lasted approximately 47 minutes and successfully located your old files. Regarding the file retrieval method, we have already sent you detailed tutorial screenshots via email on November 13. Concerning the software crash issue during export, we provided a standard solution of completely uninstalling and then reinstalling the software in our communication on November 14, which usually resolves such abnormal closure issues effectively. Additionally, we did not receive your remote assistance requests dated November 19 and November 26. Did you possibly use a different email address or create a new ticket? To help us follow up more efficiently, we recommend that you reply directly to Ticket #341682. We suggest trying the steps in the tutorial first. If you still need assistance, please let us know your available time slots by replying to the same ticket, and we will prioritize arranging further support for you. Have a nice day. From Nero Support Team

Frequently Asked Questions about Nero

What is Nero's Revenue?
Nero generates approximately $27M in annual revenue. With 167 employees, that's $159,500 per employee.
What does Nero do?
Nero Platinum - The complete solution for your digital projects. Over 20 included programs turn your PC into a powerful multimedia centre. Whether it's backup, video editing, burning, PC tuning or brand new AI applications, you'll find the right software here. Nero Software has been the competent partner for your multimedia projects for 30 years.
What technologies does Nero use?
Nero uses 17 technologies across their website including Fonts, Programming Languages, CMS. Key technologies include Google Fonts, PHP, Contentful.
Who are Nero's competitors?
Nero's main competitors include Dante, Saber, SHIFT, Daminion Software, Bynder. These companies operate in similar markets and compete for the same customer base.
What do customers think of Nero?
Nero has a Trustpilot score of 2.2 out of 5 (2 stars) based on 315 customer reviews.

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About nero.com

Nero Platinum - The complete solution for your digital projects. Over 20 included programs turn your PC into a powerful multimedia centre. Whether it's backup, video editing, burning, PC tuning or brand new AI applications, you'll find the right software here. Nero Software has been the competent partner for your multimedia projects for 30 years.

Company Overview

nero.com
Website
computers_electronics_and_technology
Industry
#29,851
Global Rank
2.1M
Monthly Visitors
17
Technologies

nero.com Key Pages

nero.com Social Media

Contact nero.com

Technology Stack

nero.com uses 17 technologies across their website including Google Fonts, PHP, Contentful, and more.

Fonts

Google Fonts

Programming Languages

PHP

CMS

Contentful

CDN

jsDelivr

Advertising

DoubleClick Floodlight, Google Ads

Customer Support

Zendesk

Traffic & Audience

2.1M
Monthly Visits
47%
Bounce Rate
2.6
Pages/Visit
1:48
Avg. Duration

nero.com receives approximately 2.1M monthly visitors and ranks #29,851 globally. The website has a bounce rate of 47% with visitors viewing an average of 2.6 pages per visit. Users spend an average of 1:48 on the site.

The majority of nero.com's traffic comes from undefined, undefined, .

Frequently Asked Questions

What is nero.com?
Nero Platinum - The complete solution for your digital projects. Over 20 included programs turn your PC into a powerful multimedia centre. Whether it's backup, video editing, burning, PC tuning or brand new AI applications, you'll find the right software here. Nero Software has been the competent partner for your multimedia projects for 30 years.
What technologies does nero.com use?
nero.com uses 17 technologies including Google Fonts, PHP, and 11 more. View the full tech stack analysis above.
What are nero.com's social media accounts?
nero.com is active on youtube, facebook. You can find links to all their social media profiles in the social section above.
Is nero.com hiring?
Check nero.com's careers page for current job openings and opportunities.
How popular is nero.com?
nero.com receives approximately 2.1M monthly visitors and ranks #29,851 globally. Traffic is growing by 28.1% month-over-month.

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This page provides publicly available information about nero.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit nero.com directly at https://nero.com.