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NETbilling: The 1998 Veteran in a Fintech War
A $5.4M revenue processor fighting for relevance in the age of Stripe and Square
In an industry obsessed with disruption, NETbilling has quietly operated since 1998—predating Google and surviving the dot-com bust. While fintech unicorns chase valuations, this 32-person company generates $5.4M in revenue serving a niche that modern platforms often ignore.
"They're not building the future of payments—they're servicing the forgotten corners of the present."
The Traffic Paradox
Despite 38K monthly visits, only 6% comes from organic search. Their top keyword? 'hussiepass' (12.7K volume)—a legacy adult industry processor they still service. This reveals their secret: they dominate verticals where Stripe's algorithms fear to tread. The 25% direct traffic suggests a loyal, repeat customer base that values stability over innovation.
The Call Center Edge
While competitors automate everything, NETbilling doubles down on human support. With Brian Howard leading call center operations and Ben Tischler managing technical support, they offer something SaaS platforms can't: a real person answering complex merchant issues. This isn't a bug—it's their moat. In high-risk industries, 24/7 chatbots fail where 24/7 humans succeed.
Their tech stack tells a story of pragmatic evolution. They use Tailwind CSS and Bootstrap alongside jQuery—a hybrid approach that prioritizes reliability over bleeding-edge frameworks. No React, no Vue, no hype. Just tools that work for their specific use case. HubSpot integration signals they're serious about CRM, but their social presence (Twitter, Facebook, LinkedIn, Instagram) feels like a checklist rather than a growth engine.
- Multi-currency processing for international merchants
- Call center services integrated with payment processing
- High-risk industry expertise (adult, gaming, travel)
- Legacy system compatibility for older business models
The Unsexy Truth About Fintech
While everyone chases AI and blockchain, NETbilling proves that boring infrastructure for underserved markets still pays the bills—and pays them well.
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https://www.netbilling.com/sites/default/files/web-netbilling-campaign.jpg
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NETbilling | Complete Merchant Solutions
Since 1998, NETbilling, Inc. has provided merchant accounts, multi-currency transaction processing, and call center services to thousands of businesses. Get started with our
NETbilling
Since 1998, NETbilling, Inc. has provided merchant accounts, multi currency transaction processing, and call center services to thousands of internet merchants and companies
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NETbilling
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Reviews (20)
We are really happy with the rates and…
We are really happy with the rates and service we are getting from Netbilling at our optometry offices (Monarch Bay) here in Dana point, CA. We ahve been with then for about 2 years, and they saved us a ton of $ over our last system. Great customer service too the few times we have reached out with questions. We surely recommend them.
These guys are true pros!
We have used a bunch of different credit card processing companies over our last 5 years selling art online. Our last processor kept raising our rates and would hold our funds for large purchases many times until we sent them copies of invoices. What a pain. We decided to try Netbilling and are very glad that we did. We have now been using them for the past year, and are very happy with their rates and professionalism of their staff. I know there are a ton of merchant companies out there, but I know we have now found the best. Thanks NETbilling!
A glowing review of NetBilling!
Here is a glowing review of NetBilling! They have save us thousands in processing fees over the time we have been with them. We switched from Square and Shopify to get better customer service and better rates. NetBilling has provided both. Their staff is so knowledgable and they gave us free equipment too. Our account manager Jenn is the best!
We got turned off by Stripe and are not…
We got turned off by Stripe and are not sure why, even though we have no disputes or chargebacks. We've been using NETbilling for our other stuff, but this is a Shopify store and we weren't sure if NETbilling was supported as Stripe payment is already integrated. We contacted NETbilling to set us up with another merchant account for our new online store after finding out that we could use NETbilling with Shopify. Of course, they took care of us and got us processing again in 72 hours. They have excellent customer service!
Much better than our previous processing company!
Netbilling is a great company to work with. They are extremely responsive whenever help is needed, and their pricing is excellent too. I really trust them to handle the payment processing for our web sites. We used Stripe before and are very happy that we made the switch.
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About netbilling.com
Since 1998, NETbilling, Inc. has provided merchant accounts, multi-currency transaction processing, and call center services to thousands of businesses. Get started with our
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Technology Stack
netbilling.com uses 17 technologies across their website including Font Awesome, Google Fonts, PHP, Drupal, and more.
Fonts
Font Awesome, Google Fonts
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PHP
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Drupal
Marketing Automation
HubSpot
Advertising
DoubleClick Floodlight, Google Ads
Customer Support
LiveChat
Traffic & Audience
netbilling.com receives approximately 38.4K monthly visitors and ranks #763,811 globally. The website has a bounce rate of 42% with visitors viewing an average of 2.3 pages per visit. Users spend an average of 1:06 on the site.
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